In this week's In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you're working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term "content supply chain" really means.  You'll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the "content supply chain" delivers on its promise to reduce costs and improve your content quality. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society.  You'll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find out how you can be part of the solution and shape the ethical use of AI. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You'll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you're data-poor. What data is available to forecast and work with? How do you create data when you don't have it, and what strategic advantage might this confer? Tune in to find out! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. How will generative AI impact search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You'll gain insights into how different AI models handle data and the significance of opting for secure, private AI solutions for sensitive information. Tune in to navigate the challenges and opportunities presented by generative AI in a data-driven world. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on job security and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature of content creation and the necessity of human creativity in the age of AI. Listen to gain insights on balancing AI integration with human expertise in the workplace, and the importance of staying adaptable in a rapidly changing job market. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it's often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes the importance of integrating a thoughtful and focused measurement plan from the onset of marketing campaigns. The conversation also delves into the challenge of making effective decisions when data is not utilized properly, highlighting the importance of iterative and agile program development for better outcomes. This episode offers valuable insights into transforming analytics from a dreaded task to a strategic asset. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical thinking, decision-making, and creativity in the era of AI. You will gain insights into how AI and humans can coexist in the workforce, maximizing the potential of both. This episode is a must-watch for anyone interested in the future of AI and its impact on jobs. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris talk through some of the considerations that Custom GPT makers and consumers should keep in mind as OpenAI's Custom GPT Store opens for business this week. Learn what pitfalls to avoid! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also delves into the role of data quality and organization in leveraging AI effectively and the potential risks and ethical considerations in AI implementation. Tune in to gain insights into navigating the evolving landscape of AI in 2024. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris look at 2023 in the rearview mirror. What a year, from GA4 to Generative AI - what did we learn? What's changed, what stays the same, and what can we look forward to in 2024? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this week's In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think about staffing and hiring. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the intriguing topic of artificial intelligence in leadership roles, specifically discussing whether generative AI can replace the CEO role. You'll learn about the balance between automation and human leadership, questioning what roles can be automated and the implications of AI in management. They cover the emotional and practical aspects of leadership that AI might struggle to replicate, highlighting the unique qualities you bring to an organization as a human leader. Tune in to hear their insights on the future intersection of AI and executive leadership, offering you a thought-provoking perspective on how technology might reshape corporate management. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rebuilding a restaurant's social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You'll learn an effective approach for realigning your social media with your ideal customer journey. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Subscribe to our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Need help with your company's #data and #analytics? Let us know: https://www.trustinsights.ai  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/resources/in-ear-insights-the-trust-insights-podcast/  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers