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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

4 Data Analytics Tools That Will Revolutionize Marketing In 2021 via @SmartDataCo

Data analytics is critical for making sure a GTM strategy is executed as effectively as possible.

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IBM Teams with Industry Partners to Bring Energy-Efficient AI Hardware to Hybrid Cloud Environments via @ibmresearch

As IBM is developing AI hardware, we can work on the software integration in parallel with Red Hat.

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The Analytic Process Automation (APA) Platform Martech Zone via @douglaskarr

Analytic Process Automation(APA) is the technology that allows anyone in your organization to easily share data, automate tedious and complex processes, and turn data into results.

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A holistic representation toward integrative AI via Microsoft Research via @MSFTResearch

In Z-code, we treat BERT as another translation task to translate from the masked language to the original language.

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Proactively building negative keyword lists in Google Ads is now more important than ever via @eliotshiner

While the full impact is not yet realized, this announcement does likely pose serious issues for data-hungry advertisers, looking to thoroughly understand and improve their account performance through analysis of their search term data.

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