Select Page

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

How to Calculate Your SEO ROI Using Google Analytics via @Moz

Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions.

Read the full article here: https://trustinsights.news/p883h

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @GrpTwentySeven

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

Read the full article here: https://trustinsights.news/ohvoc

7 Differences Between a Data Analyst and a Data Scientist via @kdnuggets

his article discusses the 7 key differences between data analysts and data scientists with an aim to help potential data analysts/scientists determine which is the right one for them.

Read the full article here: https://trustinsights.news/ico13

6 MarTech Trends in 2021 and Beyond via @neilpatel

With MarTech making up 30 percent of North American marketer’s business budget, you would be well-advised to take advantage of marketing automation tools and platforms that can help you take your campaigns to the next level.

Read the full article here: https://trustinsights.news/voffl

Want more “can’t miss” articles? Subscribe to our newsletter where we curate top posts weekly, delivered to your inbox: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/


Need help with your marketing data and analytics?

You might also enjoy:

Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, Data in the Headlights. Subscribe now for free; new issues every Wednesday!

Click here to subscribe now »

Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new 10-minute or less episodes every week.

Pin It on Pinterest

Share This