INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because […]
Read More… from INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether AI belongs on your org chart. You’ll discover why placing artificial intelligence on an organizational chart creates false accountability. You’ll learn how to separate data tasks from human judgment without sacrificing results. You’ll walk away with a clear framework for […]
Read More… from In-Ear Insights: Does AI Belong on the Org Chart?
In this week’s Data Diaries, let’s walk through a few of my favorite command line tools in a new series, something that we’ve discussed recently on the podcast and livestream. As a refresher, command line tools are terminal-based pieces of software that typically do specific functions or tasks. Every computer has a command line or terminal. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” […]
Read More… from INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to separate artificial intelligence speed from actual business value and what we value from humans in an age of AI. You will discover why productivity charts hide critical context that changes everything. You will learn how to spot the difference […]
Read More… from In-Ear Insights: What We Value From Humans In An Age of AI
In this week’s Data Diaries, it’s time to take a look at marketing hiring demand from the selected sample of Indeed.com’s 6 major indices. What’s happening in the world of marketing hiring? It’s been a bit more than two months since we’ve taken a look at the hiring demand in marketing; the last time we […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team demonstrates how to configure Google Analytics and Cloudflare to monitor machine traffic. Gaining total clarity over your actual […]
Read More… from So What? Setting Up AI Bot Tracking in Google Analytics
Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]
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