Katie Robbert, Author at Trust Insights Marketing Data & Analytics Consulting

Marketing to Machines: the B2M segment

by Katie Robbert | Mar 22, 2019 | artificial intelligence, machine learning, marketing

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and...

When charts go wrong and how to fix them

by Katie Robbert | Mar 8, 2019 | analytics, insights, marketing

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up...

HELLO Conference and Predictive Analytics

by Katie Robbert | Feb 15, 2019 | Uncategorized

CEO Katie Robbert sits down with Brooke Sellas and Carrie Keenan of B Squared Media to talk about the HELLO Conference, predictive analytics, and what their rock star names would be. Do you want to know what driver analysis is and the different ways you can apply the...

How Customer Lifetime Value Helps You Understand the Value of Your Audience

by Katie Robbert | Feb 1, 2019 | analytics, audience

Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a...

Get to know: Gini Dietrich

by Katie Robbert | Jan 25, 2019 | Uncategorized

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Advisor Gini Dietrich: Do you...