Katie Robbert, Author at Trust Insights Marketing Analytics Consulting

Data Analytics, Business Analytics, and Marketing Analytics

by Katie Robbert | Jan 17, 2020 | data analytics, marketing analytics

A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here:...

Marketing Analytics, Data Science and Leadership – January 13, 2020 Week In Review

by Katie Robbert | Jan 13, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Why Organizations Need to Clean...

Our three words for 2020

by Katie Robbert | Jan 3, 2020 | management, marketing, planning

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

by Katie Robbert | Dec 31, 2019 | content marketing, customer experience, podcast, strategy

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...

Marketing Analytics, Data Science and Leadership – November 25, 2019 Week In Review

by Katie Robbert | Nov 25, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Identifying Content Marketing Trends to...