Katie Robbert, Author at Trust Insights Marketing Analytics Consulting

How to predict the second half of 2020?

by Katie Robbert | Jul 3, 2020 | marketing, planning, predictive analytics

Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages...

What is Marketing Intelligence?

by Katie Robbert | Jun 26, 2020 | Marketing Insights

This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that...

How to be an Ally: Educate, Donate, Volunteer

by Katie Robbert | Jun 5, 2020 | social good

The world is on fire. The most common sentiment that I see is “I don’t know what to say” and “I don’t know how to support” – well that and “you’re doing it wrong”. There are a lot of people telling us how to feel, what we’re saying is incorrect, or not enough....

Cheese of the Week Predictive Forecast: 2020 edition

by Katie Robbert | May 29, 2020 | fun, insights, predictive analytics

Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. We first ran this forecast in 2019 for National Cheese day and since...

Overused Pandemic Terms and Phrases

by Katie Robbert | May 22, 2020 | content marketing

Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here:...