Katie Robbert, Author at Trust Insights Marketing Analytics Consulting

So What? Analyzing organic search traffic that has been lost

by Katie Robbert | Sep 18, 2020 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on your SEO traffic....

Why is digital advertising so bad?

by Katie Robbert | Aug 14, 2020 | advertising

Why is digital advertising so bad? Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/podcast-in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked...

How can AI improve VOC? Part 4: Conclusion

by Katie Robbert | Jul 31, 2020 | voice of the customer

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction:...

How can AI improve VOC? Part 3: 11 Components of VOC

by Katie Robbert | Jul 24, 2020 | voice of the customer

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction:...

How can AI improve VOC? Part 2: 5 AI Techniques

by Katie Robbert | Jul 17, 2020 | voice of the customer

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction:...