Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
You’re Starting in the Wrong Place Last week I wrote about the gap between having an AI strategy and actually doing anything with it. The response was a lot of variations on the same email: “Yes. This is us. Now what?” So let’s get into it. Let’s begin with the most common mistake I see. […]
In this week’s Data Diaries, let’s walk through a few of my favorite command line tools in a new series, something that we’ve discussed recently on the podcast and livestream. As a refresher, command line tools are terminal-based pieces of software that typically do specific functions or tasks. Every computer has a command line or terminal. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
Read More… from So What? How to Analyze AI Visibility vs Human Search
The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to separate artificial intelligence speed from actual business value and what we value from humans in an age of AI. You will discover why productivity charts hide critical context that changes everything. You will learn how to spot the difference […]
Read More… from In-Ear Insights: What We Value From Humans In An Age of AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team demonstrates how to configure Google Analytics and Cloudflare to monitor machine traffic. Gaining total clarity over your actual […]
Read More… from So What? Setting Up AI Bot Tracking in Google Analytics
In this week’s Data Dairies, we move onto the fourth and final part of the AI digital clone series. Last time, we obtained the final output of my thinking catalog, the top 20 ways I solve problems. That’s useful and helpful by itself, but now we need to make it useful and operational. Remember that […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we uncover the top five ways to leverage artificial intelligence for extracting hidden corporate strategies from open roles. Mastering job […]
Read More… from So What? Top 5 Use Cases of Job Descriptions for Business Intelligence
In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]
Newsletter
Podcast
