In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the release of Microsoft Copilot Cowork and its hidden financial implications for your business. You’ll learn how to calculate potential costs by categorizing your daily tasks into light, medium, and heavy workloads. You’ll discover how to apply the 5P framework to […]
Read More… from In-Ear Insights: How to Manage Microsoft Copilot Cowork Costs
In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]
INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First […]
Read More… from INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the shift toward Agentic SEO and how it changes the way you optimize your website for the future. You’ll learn why machines are replacing humans as the primary visitors to your digital content. You’ll discover five actionable strategies to ensure your […]
This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of Generative Engine Optimization and how it reshapes modern marketing. You’ll learn why traditional metrics like share of voice and domain authority fail to provide accurate insights within AI models. You’ll discover how to optimize your content strategy […]
Read More… from In-Ear Insights: Competitive GEO – Generative Engine Optimization FAQ
Newsletter
Podcast
