In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
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INBOX INSIGHTS: Auditing Marketing Tactics, Generative AI for Data (8/9):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Are Your Marketing Tactics Out […]
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This data was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. In this week’s Data Diaries, in celebration both of the ubiquity of the Barbie movie and the endless torrent of news about artificial intelligence, we wanted to bring those two threads together. There are, as one might imagine, a number of […]
INBOX INSIGHTS: Artisanal vs. AI, ChatGPT and Job Losses (8/2):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 August 2023 One Click Poll Please […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to be a good podcast guest. We walk through lessons learned from 15 […]
INBOX INSIGHTS: Agency AI Readiness, AI Podcast Guests (07/26):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 How to Get Your Agency Ready for AI A few weeks ago I got to sit down and talk with my good friend, Brooke […]
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Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Jocelyn asked, “From a copyright perspective, if you use AI-generated HTML on your website how will that impact the overall copyright on a company website? Will the copy (if it’s human-generated) remain copyrighted? What do I need to know about […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Whisper and Claude for content repurposing. We walk through how to set up an […]
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