People are the most important 3

User stories and CRM go together like peanut butter and jelly.

You don’t need yet one more opinion on what’s happening on Twitter, right? I didn’t think so. In that case, I’m going to talk about how we are creating user stories to gather our own requirements. I’ve been struggling to get a handle on my sales data. We have a CRM but because we’re a […]

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People are the most important 6

How to predict recessions using data indicators

This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]

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People are the most important 2

Avoiding event exhaustion. How to take care of yourself at events.

I have a gift for you. I am going to skip talking about the 5Ps this week and focus on how to take care of yourself at events. Last week, I attended the MarketingProfs B2B Forum in Boston. That’s what I want to talk about. I don’t want to share what I learned and took […]

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People are the most important 5

Press release deep dive

This data was originally featured in the November 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/nbox-insights-november-17-2021-marketing-planning-2022-trends-press-releases/ In this week’s Data Diaries, let’s look at a public relations standby, press releases. We haven’t looked at press release activity in some time, so let’s see how public relations professionals are using this tool. Using the GDELT database provided by […]

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