INBOX INSIGHTS: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking (7/28) Help make this newsletter better with your feedback. Take a quick survey now » Resistance to Change Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth […]
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INBOX INSIGHTS, July 21, 2021: Metrics Requests, Vetting Sources, Speaking
INBOX INSIGHTS: Metrics Requests, Vetting Sources, Speaking (7/21) Help make this newsletter better with your feedback. Take a quick survey now » So, About That Change Management… Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open. Hi, it’s me, […]
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INBOX INSIGHTS, July 14, 2021: Newsletter Survey, Change Management, Pet Peeves in Marketing
INBOX INSIGHTS: Newsletter Survey, Change Management, Pet Peeves in Marketing Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Ready for a Change? Management Consulting. Marketing Consulting. Strategic Consulting. Change Management Consulting. Analytics Consulting. We have never been able to nail down the exact […]
INBOX INSIGHTS, July 7, 2021: No Easy Answers, Content Republishing, Midyear Goals
INBOX INSIGHTS: No Easy Answers, Content Republishing, Midyear Goals (7/7) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Sometimes There Isn’t an Easier Answer One of the most common questions we receive during events and presentations goes something like this: “If you don’t […]
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INBOX INSIGHTS, June 30, 2021: What Customers Want, AI Distractions, Twitter Bios
What Customers Want, AI Distractions, Twitter Bios Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » What Do They Want? Do you know what your prospective customers want? One of the key tenets of direct marketing is Bob Stone’s 1968 framework: list, offer, creative. […]
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INBOX INSIGHTS, June 23, 2021: Data Quality, Natural Language Generation, Instagram Brand Data
Data Quality, Natural Language Generation, Instagram Brand Data Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Data Quality Requires Subject Matter Expertise As I was preparing this week’s Data Diaries, I looked at the latest batch of brands that Facebook provides in our Crowdtangle software. I […]
INBOX INSIGHTS, June 16, 2021: How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations
How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Numbers You Don’t Have Lee asked an interesting question the other day: “How do you answer a business leader when they ask for numbers that don’t […]
INBOX INSIGHTS, June 9, 2021: Best Weeks to Send Email, Google MUM, Facebook Brand Engagement
Best Weeks to Send Email, Google MUM, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » When Should You Send Emails? One of our favorite things to look at are behavioral searches; these are searches people do that indicate a clear intent. Most of […]
INBOX INSIGHTS, June 2, 2021: Google Search Console Introduction, Elastic Demand, Google Mobility Index
Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]
INBOX INSIGHTS, May 26, 2021: Google Analytics Goals, Marketing Technology QA, Salary Survey
Google Analytics Goals, Marketing Technology QA, Salary Survey Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How To Set Goals in Google Analytics 3 Compatible with Google Analytics 4 A common complaint we’ve heard about Google Analytics 4 is how very different it is to Google […]
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