{PODCAST} In-Ear Insights: Business Development and Sales

{PODCAST} In-Ear Insights: Business Development and Sales

In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

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{PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast

{PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast

In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate […]

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female guest

What NOT to ask a female guest on your podcast

In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast.  Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview.  John, a […]

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{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. [podcastsponsor] […]

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{PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing

{PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing

In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]

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{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]

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Ethics, Explainability, AI, and Tiktok

{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok

In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]

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{PODCAST} In-Ear Insights: Essence of Community Management

{PODCAST} In-Ear Insights: Essence of Community Management

In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]

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{PODCAST} In-Ear Insights: SEO and Customer Retention

{PODCAST} In-Ear Insights: SEO and Customer Retention

In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure […]

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{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

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