GOOGLE SEARCH CONSOLE FOR MARKETERS 31

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 30

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

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