Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. We first ran this forecast in 2019 for National Cheese day and since so many people enjoyed it […]
Read More… from Cheese of the Week Predictive Forecast: 2020 edition
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to marketing need to know. Do you need a Ph.D.? Do you need to spend a year […]
Read More… from {PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
[oldnews] Did you miss last week’s webinar on social media audience trends in the pandemic? Catch the replay here > How do you define a KPI? I ask this question often in my keynotes about analytics, and inevitably, I hear a mixed bag of responses. “Important metrics”, “business goals”, and an assortment of other defitions […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How machines see: everything you need to know about computer vision via @thenextweb For instance, […]
Read More… from Marketing Analytics, Data Science and Leadership – May 25, 2020 Week In Review
Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/ How many different, (over)used expressions about the […]
In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also […]
Read More… from {PODCAST} In-Ear Insights: Transparency in Research and Data
Did you miss yesterday’s webinar on social media audience trends in the pandemic? Catch the replay here > One of the most interesting questions asked during yesterday’s webinar was how to market an industry that is basically shut down, such as travel. Our answer was straightforward: you keep demand active. In terms of supply and […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Intel partners with Penn Medicine to develop brain tumor classifier with federated learning via @venturebeat Together […]
Read More… from Marketing Analytics, Data Science and Leadership – May 18, 2020 Week In Review
In our most recent podcast series, we decided to tackle the topic of customer retention. Given that we’re in the middle of a global pandemic, we wanted to explore how to continue to provide stellar customer service without burning out and how to retain customers when there are in crisis. To do this, we turned […]
In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Gini Dietrich
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