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{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]

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In the Headlights: November 27, 2019 Issue

Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping […]

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{PODCAST} In-Ear Insights: Social Media Competitive Research

In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]

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Marketing Analytics, Data Science and Leadership – November 25, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush A great marketing strategy […]

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Content is a commodity

Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or rice: […]

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In the Headlights: November 20, 2019 Issue

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]

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{PODCAST} In-Ear Insights: The Marketing Mailbag

In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]

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Marketing Analytics, Data Science and Leadership – November 18, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Marketing 2030: 7 Laws for Content Marketing Success via @joepulizzi Can we skip the content […]

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Attribution Part 3: Applying Machine Learning to Attribution

This is part 3 in a series about Attribution (measuring where new deals are coming from). If you’re new to attribution check out part 1 here. After explaining what attribution modeling is in part 1 and presenting ways to get started with simple attribution in part 2 we now can talk about some of the […]

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{PODCAST} In-Ear Insights: Social Networks 2020 Webinar

In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s […]

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