You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Practical strategies to minimize bias in machine learning via @venturebeat There are several practical strategies […]
Read More… from Marketing Analytics, Data Science and Leadership – November 30, 2020 Week In Review
The Thanksgiving Special For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. 2020 has been an extraordinary, challenging year (to say the least), and we’re thankful that we’ve made it this far without anyone in our immediate families being substantially harmed. Not everyone has been so fortunate. Thanks to […]
Read More… from In the Headlights, November 25, 2020: The Thanksgiving Special
In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]
Read More… from {PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. What’s a Competitive Analysis & How Do You Conduct One? via @christinew603 Chances are, if […]
Read More… from Marketing Analytics, Data Science and Leadership – November 23, 2020 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go behind the scenes at Marketing over Coffee, one of the oldest and most successful […]
Best time to post, 2021 trends, AirBnB pandemic data Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Don’t reinvent the wheel. This past week, I was digging around for some data to see if I could visualize usage of AirBnB. I was curious to see how […]
In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange [podcastsponsor] Watch the video […]
Read More… from {PODCAST} In-Ear Insights: 2021 Marketing Trends
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. What You Need to Know About the Data Party Game via @Robert_Rose When a consumer […]
Read More… from Marketing Analytics, Data Science and Leadership – November 16, 2020 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to determine the best time to post on your social accounts […]
Read More… from So What? Best time to post using your own data
Facebook engagement post-election, dashboards, data-driven marketing Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > How fluent do you need to be in advanced technologies like artificial intelligence, machine learning, neural networks, and data science? It seems not a day goes by when a new, state-of-the-art capability […]
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