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Red Teaming Custom GPTs

This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]

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So What? Generative AI Analytics

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we walk through what you can and cannot do with generative AI analytics.   In this episode […]

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Focus on the Process, Not the Outcomes

This content was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE Ah, the new year. A fresh start for everyone, whether you asked for it or not. Metrics roll over, expectations are reset, and resolutions are made. We often pressure […]

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INBOX INSIGHTS, January 17, 2024: AI Task Force, Red Teaming Custom GPTs, Part 2

INBOX INSIGHTS: AI Task Force, Red Teaming Custom GPTs, Part 2 (1/17) :: View in browser 👉 Take our new Generative AI for Marketers course! Creating an AI Task Force in Your Business You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of getting […]

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In-Ear Insights Unlocking Workforce Potential with Generative AI

In-Ear Insights: Unlocking Workforce Potential with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss unlocking workforce potential with generative AI and the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical […]

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Data As An AI Advantage

This data was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE In this week’s Data Diaries, let’s talk about one of the major factors that will determine success or failure when it comes to generative AI: the quality of your […]

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So What? Fixing Up Email Deliverability

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on setting up the right tools within Hubspot and Gmail for the best and […]

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Embracing Failure: Why We Shy Away But Shouldn’t

This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]

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INBOX INSIGHTS: Professional Communities, Red Teaming Custom GPTs

INBOX INSIGHTS: Professional Communities, Red Teaming Custom GPTs (1/10) :: View in browser 👉 Take our new Generative AI for Marketers course! Why should you join a professional community? Over winter break, I spent a lot of time reflecting and taking in information. Part of that was taking classes with the Peloton Community. If you […]

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In-Ear Insights Custom GPT Key Considerations

In-Ear Insights: Custom GPT Considerations

In this week’s In-Ear Insights, Katie and Chris talk through some of the considerations that Custom GPT makers and consumers should keep in mind as OpenAI’s Custom GPT Store opens for business this week. Learn what pitfalls to avoid! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

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