{PODCAST} In-Ear Insights Data Analytics Business Analytics and Marketing Analytics

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]

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What is an IBM Champion_

What is an IBM Champion?

I’m honored to be named by IBM as a 2020 IBM Champion in IBM Data and AI, my third year as an IBM Champion. What is an IBM Champion? IBM Champions are members of the IBM community who are not employees, and who have made substantial contributions towards the community. Those contributions can be technical […]

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Week in Review

Marketing Analytics, Data Science and Leadership – January 13, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.   Why Organizations Need to Clean Their Dirty Data via @druadh20 Dirty data can contain […]

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Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like Adobe Marketo, Google Analytics, Google Tag Manager, even major CRM software packages like Salesforce […]

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In the Headlights: January 8, 2020 Issue

Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]

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{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics

{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics

In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]

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{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]

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12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar

12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. 2020 […]

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