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{PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of TikTok analytics do you need to obtain for yourself? Tune in to find out. [podcastsponsor] Watch the […]

Instagram Engagement

Posted on November 23, 2021 by cspenn

This data was originally featured in the February 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-10-2021-dark-search-instagram-engagement-ethics-in-ai/ In this week’s Rear View Mirror, we look at our friend, Instagram engagement rates. This week, let’s look at brands. How have over 3,000 brands fared in the last 10 months? What we see since the pandemic began is a slow […]

Marketing Analytics, Data Science & Leadership – November 22, 2021

Posted on November 22, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBMs new Eagle quantum processor is a 127-qubit chip unmatched by standard computers via @techspot […]

So What? SEO Ask Us Anything

Posted on November 19, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we’ll cover a variety of SEO questions from you! Catch the replay here: In […]

Consistency is key to good data health

Posted on November 18, 2021 by Katie Robbert

Last week I restarted my strength training. You know what? It sucks to start over. You know that saying, “it’s just like riding a bicycle”? What they don’t tell you is how frustrating it can be. If you took a few years off from riding a bike, or in this case, lifting weights, you can’t […]

{PODCAST} In-Ear Insights: 2022 Marketing Trends

Posted on by cspenn

In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends […]

Dealing with Dark Search Traffic Data

Posted on November 16, 2021 by cspenn

This cold open was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ Dealing With Dark Search Traffic Last week, we discussed how to find what channel your dark traffic most closely resembled. This week, let’s tackle what to do about dark search traffic; once we’ve identified what the dark traffic is and […]

Marketing Analytics, Data Science & Leadership – November 15, 2021

Posted on November 15, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. TikTok Ads Guide: How They Work Cost and Review Process [ Examples] via @HubSpot It started […]