In-Ear Insights_ Instagram Influencer Marketing in 2019

{PODCAST} In-Ear Insights: Instagram Influencer Marketing in 2019

In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we recommend for working with Instagram, how the new API changes will impact influencers, and so much more. Can’t […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Loyalty

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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Winning with AI: Drones and IBM Watson Visual Recognition

Winning with AI: Drones and IBM Watson Visual Recognition

Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video, watch as cofounder Christopher Penn shows the integration of a DJI Tello drone, Google Photos, and […]

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In-Ear Insights: AI for Digital Marketing Leaders

{PODCAST} In-Ear Insights: AI for Digital Marketing Leaders

In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Ownership

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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In-Ear Insights Podcast_ AI and Analytics

{PODCAST} In-Ear Insights: AI and Analytics

In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]

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State of Marketing Q3 2018_ Introduction

State of Marketing Q3 2018: Introduction

In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all publicly-traded, to see what’s on executives’ minds. The Stock Basket […]

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In-Ear Insights Podcast_ Why is B2B Marketing So Stale_

{PODCAST} In-Ear Insights: Why is B2B Marketing So Stale?

At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing stuck in such a rut of whitepaper, webinar, and email? Shouldn’t there be more to it? Listen in as they discuss B2B marketing, why […]

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powers for good

Why you should volunteer to use your marketing powers for good

“With great power comes great responsibility.” – Uncle Ben When you’re in a position to give back, are you obligated to do so? Absolutely not. It’s a personal choice. But there is a lot is going on in this world right now which isn’t great. And it tends to leave us feeling helpless and hopeless. Companies […]

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MPB2B

MarketingProfs B2B Forum Attendee Success Guide

MarketingProfs B2B Forum is the place to be for B2B marketers at every level. Ann Handley and the team at MarketingProfs do an amazing job of putting on this show each year. Getting the most out of the show requires some advance preparation. For first-timers (and forgetful repeat attendees), here are a few suggestions to […]

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