facebook engagement

Facebook median engagement rates for brands

This data was originally featured in the March 3, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-3-2021-producing-content-at-scale-podcast-ads-seo-keywords/ In this week’s Rear View Mirror, we’re looking at Facebook median engagement rates for brands. In one of the many marketing communities we participate in, someone asked if brands had seen a recent decline in engagement. The answer would be an […]

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MADSL

MARKETING ANALYTICS, DATA SCIENCE AND LEADERSHIP – SEPTEMBER 27, 2021 WEEK IN REVIEW

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. AI applications optimizing actions based on data and predictions with Palantir for IBM Cloud Pak […]

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livestream header

So What? Using SEO data to place sponsored content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on sponsored content. We walk through what sponsored content is, determining if it’s the […]

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INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons

INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]

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{PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons

{PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons

In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about after action reviews, lessons for professional development, and how personal branding can apply to your marketing. Tune […]

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data driven

Becoming Data Driven

This cold open was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ The First Step To Being Data-Driven Yesterday, I was checking out a discussion thread in Slack (you’ve joined our free community, Analytics for Marketers, yes?) and someone asked the question, does using Title Case (every word capitalized) in social media captions […]

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MADSL

Marketing Analytics, Data Science and Leadership – September 20, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How Our Website Conversion Strategy Increased Business Inquiries by 37% via @Moz Having a website […]

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demand

Elastic and Inelastic Demand

This content first appeared in INBOX INSIGHTS on June 2, 2021: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-2-2021-google-search-console-introduction-elastic-demand-google-mobility-index/   One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define what this means. Elasticity in demand is changes in demand based on things like supply and availability, price, consumer tastes, […]

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livestream header

So What? Lessons Learned from a Year of Weekly Livestreams

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on what we learned over the past year of Weekly Livestreams. We walk through […]

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INBOX INSIGHTS, September 15, 2021: Research Tools, Slack and Discord, Thumbstopping Content

INBOX INSIGHTS: Research Tools, Slack and Discord, Thumbstopping Content (9/15) Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Tools for Researching Content I love sleep. I do it poorly and don’t get enough of it. So why would I stay up way later than I needed […]

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