Week in Review

Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Future of data science: 5 factors shaping the field via @TechRepublic “Chief among these is […]

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5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]

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The Speakers of INBOUND 2019 A Data Dive

The Speakers of INBOUND 2019 : A Data Dive

INBOUND, Hubspot’s annual mega-marketing and user conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing all year. […]

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In The Headlights: August 21, 2019 Issue

Don’t reinvent the wheel. This is one of the most common cliches heard in conference rooms and team meetings in business. Don’t reinvent the wheel. Don’t duplicate effort. Don’t create something that already exists. There’s a nuance to this cliche that we miss. Sometimes, reinventing the wheel is the only way to learn how a […]

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{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]

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The Speakers of Content Marketing World 2019 _ A Data Dive

The Speakers of Content Marketing World 2019 : A Data Dive

Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers […]

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Week in Review

Marketing Analytics, Data Science and Leadership – August 19, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Facebook listening to you through your phone? Almost certainly not via @RealBenGilbert “Facebook isn’t […]

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Summer slow down

A marketer’s guide to surviving the summer slow down

It happens to all of us from time to time and it’s nothing to be afraid of. The slow down, the lull, the quiet time. Sometimes it’s planned and needed, sometimes it happens out of nowhere. When you know that downtime is about to happen you probably have some other tasks planned that generally get […]

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In The Headlights: August 14, 2019 Issue

You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]

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{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]

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