In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]
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INBOX INSIGHTS: Data-Driven Decision-Making, Reporting Issues, Instagram Engagement (10/27) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How to Use Data to Make Decisions I have an updated predictive forecast for Trust Insights with a fresh set of keywords. […]
This data was originally featured in the December 2, 2020 newsletter found here: https://www.trustinsights.ai/blog/2020/12/in-the-headlights-december-2-2020-your-2021-marketing-challenges-viewthrough-conversions-dashboards/ In this week’s Rear View mirror, we’re taking a look at the marketing jobs environment. We’ve been tracking and posting jobs in our newsletter every week since the beginning of the pandemic; what have we seen for more senior marketing jobs […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Future-proof your measurement with the new Google Analytics via @Google Now is the time to […]
Read More… from Marketing Analytics, Data Science & Leadership – October 25, 2021
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on building a marketing strategy. We walk through SWOT and Traction frameworks, what to […]
My family and friends often ask, “What does Trust Insights do?” and for some reason, I struggle to come up with a simple answer. Why? Because I’m trying to answer “what we do” instead of “what we do for you”. I muddle through phrases like “change management” and “machine learning”. Outside of Trust Insights, those […]
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In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]
Read More… from {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
INBOX INSIGHTS: Effecting Change, Technical Content Marketing, Incrementality (10/20) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Effect Change Without Authority? Recently asked our Slack community what questions they had about change management. This one stuck […]
This cold open was originally featured in the February 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-24-2021-instagram-influencers-survey-samples-data-analysis/ On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the population we’re analyzing. For example, in an upcoming talk about Instagram for […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. A Complete Guide to Google Ads Editor via @beyondthepaid Use the online Google Ads UI […]
Read More… from Marketing Analytics, Data Science, & Leadership – October, 18th 2021
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