Speakers of MarketingProfs B2B Forum 2019_ A Data Dive Into #MPB2B

Speakers of MarketingProfs B2B Forum 2019: A Data Dive Into #MPB2B

MarketingProfs B2B Forum, the leading B2B marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing and […]

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{PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker

In this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch the […]

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Week in Review

Marketing Analytics, Data Science and Leadership – October 7, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How AI will transform healthcare (and can it fix the US healthcare system?) via @kdnuggets […]

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Losealike

Losealikes

On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke fun at the Nets by calling them a “welcome visitor” to any town they go […]

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{PODCAST} In-Ear Insights: Getting Started With New Social Networks

{PODCAST} In-Ear Insights: Getting Started With New Social Networks

In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most […]

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Week in Review

Marketing Analytics, Data Science and Leadership – September 30, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How Data Analytics Can Drive Innovation via @WhartonKnows Data presents an invaluable opportunity for firms […]

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Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private, “velvet-rope” communities. We dug into this trend in-depth in our Social […]

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