My family and friends often ask, “What does Trust Insights do?” and for some reason, I struggle to come up with a simple answer. Why? Because I’m trying to answer “what we do” instead of “what we do for you”. I muddle through phrases like “change management” and “machine learning”. Outside of Trust Insights, those […]
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In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]
Read More… from {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
INBOX INSIGHTS: Effecting Change, Technical Content Marketing, Incrementality (10/20) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Effect Change Without Authority? Recently asked our Slack community what questions they had about change management. This one stuck […]
This cold open was originally featured in the February 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-24-2021-instagram-influencers-survey-samples-data-analysis/ On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the population we’re analyzing. For example, in an upcoming talk about Instagram for […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. A Complete Guide to Google Ads Editor via @beyondthepaid Use the online Google Ads UI […]
Read More… from Marketing Analytics, Data Science, & Leadership – October, 18th 2021
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on making your SEO data actionable. We walk through tactics to make the most […]
Last week I went camping. I loved it. L-O-V-E-D it. I’ve been camping before but it’s been a very long time so I forgot a lot about what I used to know. I was off the grid for two whole days, which might not sound like a long time but it was long enough. In […]
INBOX INSIGHTS: (10/13) Frameworks, Instagram Outage, Constructive Criticism :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Marketing Frameworks I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help […]
In this episode, Katie and Chris reflect on a recent focus group in which we received lots of helpful, constructive criticism. What do you do with constructive criticism? How do you categorize and prioritize it? Listen in as we discuss our own focus group results and what we’ll do to move forward. [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Managing Constructive Criticism
This data was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ In this week’s Rear View Mirror, let’s take a whimsical detour and look at emoji. How are brands and influencers using emoji? We dug into more than a million brand and influencer Instagram posts over the past 10 months and plotted […]
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