{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing

In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out how to create thumbstopping content marketing! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]

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title case

What effect does Title Case have on engagement of Instagram posts?

This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]

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MADSL

Marketing Analytics, Data Science and Leadership – September 13, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Calculate Your SEO ROI Using Google Analytics via @Moz Measuring SEO return on […]

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So What? Google PostMaster Tools

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on Google PostMaster Tools for your email marketing. We walk through the core features, […]

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INBOX INSIGHTS, September 8, 2021: What Do You Do, YouTube Impact on Brand, B2B Marketing Strategy

INBOX INSIGHTS: What Do You Do, YouTube Impact on Brand, B2B Marketing Strategy (9/8) We’re hiring for an Account Manager! » What Do You Do Versus What Do You Do for Me? My family and friends often ask, “What does Trust Insights do?” and for some reason, I struggle to come up with a simple […]

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{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

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google analytics

Google Analytics since the first days of the company

This data was originally featured in the March 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-17-2021-three-year-anniversary-edition/ In this week’s Rear View Mirror, we take a walk down memory lane for our anniversary. One of the things we rarely do in any of our analytics is step back and look at the BIG picture, which in this case […]

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MADSL

Marketing Analytics, Data Science and Leadership – September 6th, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM Named a 2021 Gartner Peer Insights Customers Choice for Analytics and Business Intelligence Platforms […]

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So What? Analyzing Your Email Marketing Performance

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to measure and analyze your marketing performance. We walk through what KPIs […]

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INBOX INSIGHTS, September 1, 2021: We’re Hiring, Post-Mortems, LinkedIn Algorithm

INBOX INSIGHTS: We’re Hiring, Post-Mortems, LinkedIn Algorithm (9/1) We’re hiring for an Account Manager! » How to Run an Effective Post Mortem Last week I went camping. I loved it. L-O-V-E-D it. I’ve been camping before but it’s been a very long time so I forgot a lot about what I used to know. I […]

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