Predictive CX Series

Powering Customer Experience with Predictive Analytics – Purchase

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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jjwall

Get to know: John J Wall

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Partner John J Wall: Do you believe in ghosts? Yes, […]

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katie robbert

Get to know: Katie Robbert

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Co-Founder Katie Robbert: Do you believe in ghosts? Yes. Very […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Evaluation

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]

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Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders

Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders

It’s the start of National Novel Writing Month, or NaNoWriMo. One of the challenges of writing at scale is ensuring that your individual chapters and the work overall fit the emotional arc needed to hook a reader and keep them reading, especially if you publish a serial story. To help, Trust Insights has made an […]

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In-Ear Insights Podcast_ What Is Machine Learning_

{PODCAST} In-Ear Insights: What Is Machine Learning?

In this week’s episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they tackle the basics of machine learning and artificial intelligence. What is machine learning? How is it different from artificial intelligence? What are good and bad use cases of machine learning? Listen in as they tackle these questions and many […]

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Top Resources for AI, Data Science, and Machine Learning for Marketers

Top Resources for AI, Data Science, and Machine Learning for Marketers

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]

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Deep Dive Episode_ Digital Transformation

{PODCAST} In-Ear Insights: Digital Transformation

In this episode of In-Ear Insights, founders Katie Robbert and Christopher Penn debate today’s hot buzzword in business: digital transformation. What is it? Is it net new to the business world or is it old wine in a new bottle? Listen in and share your own opinions in the comments. Download the MP3 audio here. […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Consideration

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]

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