Deep Dive Episode_ Influencer Marketing

{PODCAST} In-Ear Insights: Influencer Marketing

In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Awareness

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]

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Deep Dive Episode_ 2019 Marketing Planning

{PODCAST} In-Ear Insights: 2019 Marketing Planning

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]

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Encouraging Voter Participation Deep Dive into 2016 Census Voting Data

Encouraging Voter Participation: Deep Dive into 2016 Census Data

At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to actively participate/cooperate in the political process is a worthy aim. Why don’t more people vote? Fortunately, […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Planning

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]

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Deep Dive Episode_ Tackling Diversity, Sexism, and Technology

{PODCAST} In-Ear Insights: Tackling Diversity, Sexism, and Technology

In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they should or could be doing, and how people at any […]

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Predictive CX Series

Powering Customer Experience with Predictive Analytics – Introduction

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience wants? […]

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Deep Dive Episode_ AI and the Future of Content Marketing at #CMWorld

{PODCAST} In-Ear Insights: AI and the Future of Content Marketing

In today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and what to expect for the future of content marketing. Enjoy the talk, and if you have […]

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social audit

Marketing Insights Q&A: How To Do A Social Media Audit

How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]

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Do You Trust Your Insights_

Do You Trust Your Insights?

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, preparing it. You do […]

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