martech stack drift

{PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift

In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. [podcastsponsor] Watch the video here: […]

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spring cleaning

Spring Cleaning your Marketing Data

This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to dig out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending things off to charity donations, eliminating things […]

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MADSL

Marketing Analytics, Data Science and Leadership – August 30, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM Named a 2021 Gartner Peer Insights Customers Choice for Analytics and Business Intelligence Platforms […]

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livestream header

So What? Understanding the LinkedIn Algorithm for Engagement

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we dig into four key findings about how LinkedIn works, based on engineering documentation and academic […]

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Pumpkin Spice Data Analytics, 2021 Edition

Pumpkin Spice Data Analytics, 2021 Edition

It’s pumpkin spice season again, and nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and see what’s new this year. Pumpkin Spice Search Interest First, let’s look at the trend itself. Using a basket of search terms such as pumpkin spice, pumpkin spice latte, pumpkin spice […]

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INBOX INSIGHTS, August 25, 2021: Managing Expectations, Simple &; Complex AI, GoFundMe Data

INBOX INSIGHTS: Managing Expectations, Simple & Complex AI, GoFundMe Data (8/25) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Manage Expectations? A former colleague once told me that the key to happiness is managing expectations. I don’t know about happiness, […]

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{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]

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clubhouse

Twenty Four Hours on Clubhouse

This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz with the latest new entrant and contestant for our attention, the audio app Clubhouse. What is it? It’s a cross between chat rooms and talk radio, like a never-ending […]

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MADSL

Marketing Analytics, Data Science and Leadership – August 23, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. LinkedIn Analytics: The Complete Guide for Marketers via @KarinOlafson LinkedIn analytics metrics are the proof […]

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