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So What? Solutions in search of problems

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on solutions in search of problems. We walk through the problems with innovating, how […]

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INBOX INSIGHTS, August 18, 2021: Prioritization, GA4 Attribution, News Headlines

INBOX INSIGHTS: Prioritization, GA4 Attribution, News Headlines (8/18) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Prioritize Yourself? I have a giant pile of work that I need to do. It feels like an unclimbable mountain. It’s the type of […]

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{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

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What content works on Pinterest?

This data originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our surprise when […]

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Marketing Analytics, Data Science and Leadership – August 16, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Take It from the Teacher: Tutorial Video Advice with a Camtasia Trainer via @piercemr He has […]

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So What? Consumer Trends – stable and unstable predictive data

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on consumer trends. We walk through what a trend is, what data is stable […]

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How people prevent agility

Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth is, most of us aren’t any of those things. We’re rigid. We like predictability and consistency. We create plans but have a hard time when those plans change […]

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INBOX INSIGHTS, August 11, 2021: Delegation, Instagram Influencers, Bias in Market Research

INBOX INSIGHTS: Delegation, Instagram Influencers, Bias in Market Research (8/11) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Delegation Goes Well or Badly How can I delegate anything when no one else does it as I do? This might be the most […]

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{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of […]

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