inbound marketing

You need to focus on inbound marketing

This cold open was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ Well, That Happened With all the major news happening (new daily records in the pandemic, armed insurrection, etc.), how are you handling it from a marketing operations perspective? Earlier this week, Katie and I sat down and discussed it (which […]

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MADSL

Marketing Analytics, Data Science and Leadership – August 9, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Introducing the no-cost IBM Semeru Runtimes to develop and run Java applications IBM Developer via […]

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So What? Introduction to Natural Language Processing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on what Natural Language Processing is, why you should care, and how to use […]

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Where change management goes wrong

Where change management goes wrong

Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open in the newsletter. Hi, it’s me, Katie. ::waves:: What happened was that Chris and I talked through all the changes I listed in last week’s newsletter. Part of the internal […]

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INBOX INSIGHTS, August 4, 2021: You Might Be the Problem, SEO and Social Media, New Manager Skills

INBOX INSIGHTS, August 4, 2021: You Might Be the Problem, SEO and Social Media, New Manager Skills Help make this newsletter better with your feedback. Take a quick survey now » Sometimes, The Problem is You I don’t know who needs to hear this but YOU MIGHT BE THE PROBLEM. Who, me? No way! Yes. […]

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{PODCAST} In-Ear Insights: Essential Management Skills

In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]

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small business seo

Will SEO work for you?

This cold open was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, […]

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MADSL

Marketing Analytics, Data Science and Leadership – August 2, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google Analytics 4: A Definitive Guide via CXL via @conversionxl Earlier we touched on how […]

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So What? How to measure your content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to measure your content. We walk through understanding why you’re creating […]

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INBOX INSIGHTS, July 28, 2021: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking

INBOX INSIGHTS: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking (7/28) Help make this newsletter better with your feedback. Take a quick survey now » Resistance to Change Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth […]

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