In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Application Migration and Modernization with IBM WebSphere Hybrid Edition via @IBMTraining We are pleased to […]
Read More… from Marketing Analytics, Data Science and Leadership – May 17, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the YouTube Algorithm. We walk through what gets your videos seen, using […]
Read More… from So What? Understanding the YouTube Algorithm and Video SEO
UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » UTM Tracking Codes Training One of the questions we’re asked on a regular and frequent basis is to explain how companies should be thinking about and implementing UTM tracking codes. […]
In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, […]
Read More… from {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on identifying podcasts by digital footprint competitive analysis. We walk through what determines […]
Read More… from So What? Identifying Influential Podcasts by Digital Footprint
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Five years ago today, we put the first quantum computer on the cloud. Here’s how […]
Read More… from Marketing Analytics, Data Science and Leadership – May 10, 2021 Week In Review
GDPR took effect in May of 2018, and regulates the privacy rights of people within the EU. One of the challenges of GDPR compliance is a spectacular amount of incorrect information circulating about the topic over the past couple of years. We’ve seen people referencing GDPR as applying to only EU citizens (incorrect, all people […]
Attribution Models, Third Party Data, Predictive Analytics Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How Important is Attribution Modeling? One of the questions we’re asked most often is about how to build effective attribution models. What’s the best model type? What kind of model should […]
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]
Read More… from {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
Newsletter
Podcast
