{PODCAST} In-Ear Insights: Do Awards Matter?

{PODCAST} In-Ear Insights: Do Awards Matter?

In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. [podcastsponsor] Watch the video here: Can’t […]

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MADSL

Marketing Analytics, Data Science and Leadership – March 29, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Introducing Machine Learning for Spatial Data Analysis via @analyticsvidhya In our material today, we will specifically […]

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So What? Out of the box Attribution Models

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on out-of-the-box attribution models. We walk through the different types of models available […]

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In the Headlights, March 24, 2021: Spring Cleaning, 3 Year Anniversary, Content Republishing

Spring Cleaning, 3 Year Anniversary, Content Republishing Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to digging out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending […]

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{PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business

{PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business

In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. [podcastsponsor] Watch the video here: Can’t see […]

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MADSL

Marketing Analytics, Data Science and Leadership – March 22, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Data and AI applications with Palantir for IBM Cloud Pak for Data IBM Developer via […]

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In the Headlights, March 17, 2021: Three Year Anniversary Edition

Three Year Anniversary Edition Our Third Birthday This week, we’re celebrating the third anniversary of Trust Insights’ launch on March 19, 2018. Katie and I thought we’d take a look back at the ups and downs and what we’ve learned since then. What have been some of the biggest wins? Katie: The biggest win for […]

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{PODCAST} In-Ear Insights: Business Development and Sales

{PODCAST} In-Ear Insights: Business Development and Sales

In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

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Week in Review

Marketing Analytics, Data Science and Leadership – March 16, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Understanding Data Science from a Beginner’s Lens via @analyticsvidhya In this step, we just clean the […]

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So What? The Marketing Analytics and Insights Show

So What? 3 Easy Wins in Google Analytics 4

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to start making the most of your Google Analytics 4 property. […]

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