Deep Dive Episode_ AI and the Future of Content Marketing at #CMWorld

{PODCAST} In-Ear Insights: AI and the Future of Content Marketing

In today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. In this episode, Chris walks through AI and the future of content marketing. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and what to expect […]

Read More… from {PODCAST} In-Ear Insights: AI and the Future of Content Marketing

social audit

Marketing Insights Q&A: How To Do A Social Media Audit

How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]

Read More… from Marketing Insights Q&A: How To Do A Social Media Audit

Do You Trust Your Insights_

Do You Trust Your Insights?

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, preparing it. You do […]

Read More… from Do You Trust Your Insights?

Deep Dive Episode_ Predictive Analytics at INBOUND18

{PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18

In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d […]

Read More… from {PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18

Marketing Insights QA Strategy for AI

Marketing Insights Q&A: How to build a strategy for AI?

As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust Insights is a registered IBM Business Partner. Any purchases you make […]

Read More… from Marketing Insights Q&A: How to build a strategy for AI?

Deep Dive Episode_ What Are The Skills of a Data Scientist_

{PODCAST} In-Ear Insights: What Are The Skills of a Data Scientist?

In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundational skills people should learn who want to pursue data science? […]

Read More… from {PODCAST} In-Ear Insights: What Are The Skills of a Data Scientist?

INBOUND18 Recap

INBOUND 2018 Recap

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]

Read More… from INBOUND 2018 Recap

Content Marketing World 2018 Recap

Content Marketing World 2018 Wrapup

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Ann Handley: “Email marketing is […]

Read More… from Content Marketing World 2018 Wrapup

left brain right brain

Marketing Insights Q&A: Left Brain or Right Brain

Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity?  Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]

Read More… from Marketing Insights Q&A: Left Brain or Right Brain

RPA

Planning for Robotic Process Automation

You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong. What is Robotic Process Automation? Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer […]

Read More… from Planning for Robotic Process Automation

Pin It on Pinterest

Share This