Title Case in Social Posts, Becoming Data Driven, GA4 Easy Wins Catch the latest Instagram brand and influencer statistics from over 1 million posts in our presentation from the Agorapulse Summit. Find out what works on Instagram » The First Step To Being Data-Driven Yesterday, I was checking out a discussion thread in Slack (you’ve […]
{PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate […]
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Marketing Analytics, Data Science and Leadership – March 8, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 20 Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker An XML […]
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What NOT to ask a female guest on your podcast
In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast. Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview. John, a […]
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So What? Influencer Identification Walkthrough
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on influencer identification. We walk through what data you can use, types of […]
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In the Headlights, March 3, 2021: Producing Content at Scale, Podcast Ads, SEO Keywords
Producing Content at Scale, Podcast Ads, SEO Keywords Catch the latest Instagram brand and influencer statistics from over 1 million posts in our presentation from the Agorapulse Summit. Find out what works on Instagram » The Secret to Producing Content At Scale One of the questions I hear the most is, “How do you produce […]
{PODCAST} In-Ear Insights: SEO Keyword Identification Processes
In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. [podcastsponsor] […]
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Marketing Analytics, Data Science and Leadership – March 1, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google May Give Us Ways To Block Our Content In Google Discover via @rustybrick So […]
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So What? Podcast advertising best practices
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast advertising best practices. We walk through what they are what not […]
In the Headlights, February 24, 2021: Instagram Influencers, Survey Samples, Data Analysis
Instagram Influencers, Survey Samples, Data Analysis Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the […]
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