So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on email marketing deliverability. We walk through the most common reasons why your […]
In The Headlights: September 23, 2020 Issue
[oldnews] Instagram brand engagement by type, new live show, value of analytics? Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, we’ve got an announcement – a brand new show: So What? The Marketing Analytics and Insights Live show. What, another live show? Yes. […]
Business Analytics 101: How To Monitor Business Trends
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
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{PODCAST} In-Ear Insights: The Value of Analytics
In this episode of In-Ear Insights, Katie and Chris ask and answer the question, “What is the value of analytics?” For many marketers, analytics is seen as a cost center and an administrative burden. What will it take for it to be seen as a benefit, as something we want to do instead of a […]
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Marketing Insights Q&A: Marketing without Data
Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out his wares to the passers-by. Marketing has functioned without data analysis capabilities for a very […]
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Marketing Analytics, Data Science and Leadership – September, 21 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. A realistic picture of how AI fits into today’s economy via @thenextweb Business leaders must […]
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So What? Analyzing organic search traffic that has been lost
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on your SEO traffic. We walk through how to determine which pages on […]
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In The Headlights: September 16, 2020 Issue
[oldnews] Are you testing enough, bad surveys, overused words… Can you help answer one question about livestreamed video? Thanks – it’ll take 60 seconds or less > Are you testing enough? No, not a direct reference to the big picture events happening in the world, but specific to your marketing. Are you testing all your […]
{PODCAST} In-Ear Insights: Good and Bad Surveys
In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]
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Marketing Analytics, Data Science and Leadership – September, 14 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Master the Popular DBSCAN Clustering Algorithm for Machine Learning via @AnalyticsVidhya Now, let’s […]
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