[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What does it mean to be data-driven? We define it simply: use data as the primary factor in making decisions. This is why being data-driven is so difficult. Many companies – many people – struggle with one or both […]
Marketing Analytics, Data Science and Leadership – August 3, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Embarking on a Python journey? Then Hands-on Machine Learning is a must-read via @thenextweb Writing […]
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How can AI improve VOC? Part 4: Conclusion
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ 11 Components of VOC: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-3-11-components-of-voc/ Big Data + AI for VOC Analysis With all of these components of the VOC, how do you analyze all of the data? That’s the […]
{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]
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In the Headlights: July 29, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What happened in the pauses? One of the silver linings of the pandemic is that scientists around the world have had rare opportunities to study ecosystems and nature while humanity took a breather. From dolphins swimming in the canals […]
Marketing Analytics, Data Science and Leadership – July 27, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything you need to know about transfer learning in AI via @thenextweb Therefore they are […]
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How can AI improve VOC? Part 3: 11 Components of VOC
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ The Impact of AI on the 11 Key Components of VOC The Voice of the Customer is broken out into eleven different components. Some companies are set up to collect data […]
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In the Headlights: July 22, 2020 Issue
[oldnews] Learn how predictive analytics impacts the customer experience in this talk from the MarketingProfs Friday Forum with Katie Robbert! Many people (mostly motivational folks) enjoy taking the wind out of the sails of those who advocate for best practices, with quotes like “You can either read the case study or be the case study!” […]
{PODCAST} In-Ear Insights: Evaluating New Technologies
Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What […]
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Marketing Analytics, Data Science and Leadership – July 20, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Heres whats stopping AI from reaching human-like understanding via @thenextweb This is just a glimpse […]
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