Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What […]
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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Heres whats stopping AI from reaching human-like understanding via @thenextweb This is just a glimpse […]
Read More… from Marketing Analytics, Data Science and Leadership – July 20, 2020 Week In Review
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 Key AI-Powered Techniques Used To Unlock Value of VOC 1. Data Cleaning Virtually all VOC data requires cleaning of some kind. This typically involves normalization of text data as well as imputation of missing quantitative data using machine […]
Read More… from How can AI improve VOC? Part 2: 5 AI Techniques
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]
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[oldnews] Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Paracelsus once said, “the dose makes the poison”. When it comes to the difference between medicine and poison, sometimes it doesn’t take much to cross that line. The challenge is, where’s the line? The […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How Data Science Is Revolutionising Our Social Visibility via @wpkube With as much as 84% […]
Read More… from Marketing Analytics, Data Science and Leadership – July 13, 2020 Week In Review
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques What is Voice of Customer Data (VOC)? Voice of the Customer (VOC) is defined as the information you collect from your audience about what they like and don’t like, their behaviors and interests, their opinions, and their demographics. It’s the data that helps you do a better job of […]
Read More… from How can AI improve VOC? Part 1: Introduction
[oldnews] Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Influencer marketing can be challenging. Influencers tend to be expensive, their results can be all over the map, and proving returns on investment remains problematic for all but the most well-measured campaigns. Yet, in […]
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
Read More… from {PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Research: Artificial neural networks are more similar to the brain than we thought via @bendee983 These […]
Read More… from Marketing Analytics, Data Science and Leadership – July 6, 2020 Week In Review
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