In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential sales frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the […]
Read More… from In-Ear Insights: Sales Frameworks Basics and AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
Read More… from In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
Read More… from In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, […]
Read More… from In-Ear Insights: How Data Quality Impacts Social Media Algorithms
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
Read More… from In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]
Read More… from In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
INBOX INSIGHTS: You Get What You Pay For, Small Data Breaches (2025-09-10) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes […]
Read More… from INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so […]
Read More… from In-Ear Insights: Do Websites Matter in the Age of AI?
INBOX INSIGHTS: Organizational Assessments, 2025 Hiring Demand by Industry (2025-08-27) :: View in browser 👉 Pre-register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast and […]
Read More… from In-Ear Insights: How to Identify and Mitigate Bias in AI
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