In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]
This data was originally featured in the June 4th, 2025 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages In this week’s Data Diaries, let’s talk about a specific format problem with generative AI and data. Changing data languages. The most common form of generative AI is […]
This data was originally featured in the January 22nd, 2025 newsletter found here: INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust In this week’s Data Diaries, let’s put on our thinking caps and extend Katie’s opening piece about building and measuring trust. Edelman’s annual Trust Barometer came out this past week, […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing data with generative AI. You’ll discover how to leverage AI to understand your marketing data better. You’ll learn powerful techniques to identify trends and patterns in your data, even if you’re not a data scientist. You’ll learn to use the […]
Read More… from In-Ear Insights: Analyzing Data with Generative AI
This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured In this week’s Data Diaries, let’s recap a brief reminder that arose during our MarketingProfs B2B Forum workshop this year. When we talk about using data to make […]
This data was originally featured in the October 30th, 2024 newsletter found here: INBOX INSIGHTS, October 30, 2024: Undoing Toxic Cultures, AI-Powered Buyer Journeys In this week’s Data Diaries, let’s take a step back and think for a second. What are generative AI tools like large language models really good at? Language, of course. They’re […]
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