This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]
INBOX INSIGHTS, March 27, 2024: The 5P Framework, AI Content Gap Analysis
INBOX INSIGHTS: The 5P Framework, AI Content Gap Analysis (3/27) :: View in browser 👉 Missed our Intro to Generative AI webinar last week? Catch the replay here! The 5P Framework – Where It Began Last week I had the realization that a lot of us come to – just because I know something well […]
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In-Ear Insights: AI, Empathy, and the Future of Work
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society. You’ll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find […]
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Generative AI For Job Interviews
In this week’s Data Diaries, let’s talk about generative AI’s application for something really helpful: preparing for job interviews. In the past week, a half dozen friends have all asked for help with various parts of the job search process, and in each case, generative AI had a role to play. I’ll use the example […]
So What? How to Identify Marketing Opportunities
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Katie, Chris, and John walk through the best ways to use generative AI to find marketing […]
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Ideal Customer Profiles
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
INBOX INSIGHTS, March 20, 2024: Women’s History Month, Generative AI for Job Interviews
INBOX INSIGHTS: Women’s History Month, Generative AI for Job Interviews (3/20) :: View in browser 👉 Missed our Intro to Generative AI webinar yesterday? Catch the replay here! Highlighting Women For Women’s History Month It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We […]
The 5P Framework: The Trust Insights Approach
I thought you did data analysis? We do. I thought you did AI and Machine Learning. We do. I thought you could fix my Google Analytics. We can. I thought you could give me an SEO plan. We can. So why the pivot to change management? Everything we do at Trust Insights is a project. […]
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Trust Insights Change Management 5P Framework
Ready for a change? Introducing the 5P Framework. Management Consulting. Marketing Consulting. Strategic Consulting. Change Management Consulting. Analytics Consulting. We have never been able to nail down the exact term for what it is that we do at Trust Insights. Chris and I do very different things but fortunately for us the skills are complementary. […]
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In-Ear Insights: Generative AI Limitations in Marketing
In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the […]
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