One of the key problems in modern marketing is the amount of data created every day. In 2018, it’s estimated we will, as a civilization, create 30 zettabytes of data, a mind-boggling number.
To give just a tiny sense of how much and how fast we create data, Trust Insights analyzed the Google News database backend for the number of news stories published each year, the traditional news volume. 2018 is trending towards approximately 100 million news stories for the year, or an average of 273,000 news stories per day:
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