If your Google Analytics system isn’t set up correctly you have no idea which of your marketing efforts are working or where your traffic is coming from. This is the problem AAA Club Alliance was facing when they engaged Trust Insights. Starting with the foundation of their data collection, Trust Insights conducted a full audit of Google Analytics and Google Tag Manager, discovering where there were incorrect settings. Once those were resolved, ACA started to see better, more accurate attribution of their digital channels and marketing campaigns.
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