How do you create a data-driven plan for your content? You need to do an SEO audit and then figure out where your competitors are at. Then you need to put it all together in an executable plan. March Communications engaged Trust Insights to conduct an in-depth SEO audit on their own website and then competitive research to understand what their peers were doing for search. Using a combination of publically available search data, keyword research, and machine learning, Trust Insights was able to not only create a competitive strategy but also help to increase web traffic for March Communications by 40%.
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