Google Analytics 4 Training Course for Marketers

Google Analytics 4 For Marketers Training Course

In this training course, learn how to use Google Analytics 4 for marketing. You'll learn overall analytics strategy, why GA 4 is different, how to set up GA 4 step-by-step and migrate from the previous version of Google Analytics, analytics management and governance best practices, and more.

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Course curriculum

1. Introduction
  FREE PREVIEW
2. Google Analytics 4 Baseline Survey
  FREE PREVIEW
3. Introduction Quiz
1. History and Legacy of Google Analytics
2. History Quiz
1. Web Analytics Design Philosophy and Terminology
2. Terminology Quiz
1. Building Google Analytics User Stories
2. User Stories Quiz
1. Google Analytics Governance
2. Governance Quiz
1. Goal and Conversion Setting
2. Conversion Quiz
1. Chapter 7: Google Tag Manager Setup for GA4
2. Tag Manager Quiz
1. Google Analytics 4 Configuration
2. Configuration Quiz
1. Connecting Google Data Studio
2. Data Studio Quiz
1. Built-in Google Analytics 4 Reports
2. Built-In Reports Quiz
1. Attribution in Google Analytics 4
2. Attribution Quiz
1. Google Analytics 4 Explore Hub
2. Explore Quiz
1. Basic Data Studio Reports with Google Analytics 4
2. Data Studio Basics Quiz
1. Migrating to Google Analytics 4
2. Migration Quiz
1. Managing Analytics People & Processes
2. Managing People Quiz
1. Analytics Strategy
2. Strategy Quiz
1. Conclusion
1. Final Exam

About this course

$497.00
35 lessons
5.5 hours of video content

Start your Google Analytics 4 journey now!

Don't be left behind when Google Analytics moves to its new version permanently on July 1, 2023. The sooner you start, the sooner you'll have data for year-over-year comparisons.

Enroll today in Google Analytics 4 training!

Google Analytics 4 For Marketers Training Course

Course curriculum

Chapter 1: Introduction and Prerequisites

Chapter 2: History and Legacy of Google Analytics

Chapter 3: Web Analytics Design Philosophy and Terminology

Chapter 4: Building Google Analytics User Stories

Chapter 5: Google Analytics Governance

Chapter 6: Goal and Conversion Setting

Chapter 7: Google Tag Manager Setup for GA4

Chapter 8: Google Analytics 4 Configuration

Chapter 9: Connecting Google Data Studio

Chapter 10: Built-in Google Analytics 4 Reports

Chapter 11: Attribution in Google Analytics 4

Chapter 12: Google Analytics 4 Explore Hub

Chapter 13: Basic Data Studio Reports with GA 4

Chapter 14: Migrating to Google Analytics 4

Chapter 15: Managing Analytics People & Processes

Chapter 16: Analytics Strategy

Chapter 17: Conclusion

Final Exam

About this course

Start your Google Analytics 4 journey now!