In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. They talk about a Human-Centric Data Strategy. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how […]
Read More… from {PODCAST} In-Ear Insights: Human-Centric Data Strategy
In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Event Equipment and Multimedia
Thank you for registering for 5 Applications of AI for Marketing Technology. You’ll find session materials below. Bookmark this page as new materials are added over time.Bookmark this page as new materials are added over time. Enjoyed this talk? Contact us about bringing it to your organization as a private training, presentation, or briefing. Video […]
Read More… from Thank You For Downloading 5 Applications of AI for Marketing Technology
At our talks this week at both INBOUND and Content Marketing World, we’ve got a lot to share on applications of AI in marketing, but I wanted to share something more high-level that reframes the power of AI as it applies to you and me – not as marketers, but as people. For the longest […]
Thank you for registering for 5 Applications of AI for INBOUND Marketers. You’ll find session materials below. Bookmark this page as new materials are added over time. Video Can’t see anything? Watch it on YouTube here. Audio Listen to the audio here: Download the MP3 audio here. Transcript This is a machine-generated transcript of the […]
Read More… from Thank You For Downloading 5 Applications of AI for INBOUND Marketers
I was reading a blog post this morning in preparing this issue of the newsletter, and said post was dispensing SEO advice that was literally 10 years old. I was astonished, even though the post itself was only hours old, how dated the advice was, how behind the times the author was. Some advice is […]
You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]
This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here: Yes, I find the Rear View Data helpful. Please keep publishing it. No, I don’t find the Rear View Data […]
Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly. […]
Thank you for registering for How AI has Changed Marketing at MAICON 2019. You’ll find session materials below. Bookmark this page as new materials are added over time. Video Can’t see anything? Watch it on YouTube here. Audio Listen to the audio here: Download the MP3 audio here. Slides Download the PDf file, 10.3 MB […]
Read More… from Thank You For Downloading How AI has Changed Marketing at MAICON 2019
Newsletter
Podcast
