INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
Read More… from INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Interpreting Customer Satisfaction Score Data. We walk through what customer satisfaction scores like NPS […]
Read More… from So What? Interpreting Customer Satisfaction Score Data
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Gender Bias in Generative AI. We walk through why gender bias exists in […]
Read More… from So What? Gender Bias in Generative AI
INBOX INSIGHTS: Innovation Prerequisites, Twitter vs Threads (07/19):: View in browser 👉 We just added a new module to our Google Search Console course on generative AI and SEO. Go take it if you haven’t already! What We Get Wrong About Innovation “Never have a good conversation behind closed doors.” Last week, someone on LinkedIn […]
Read More… from INBOX INSIGHTS, July 19, 2023: Innovation Prerequisites, Twitter vs Threads
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. […]
Read More… from In-Ear Insights: Limitations of Data Science Skills
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Fine-tuning large language models (LLM). We walk through what they are and what kind […]
Read More… from So What? Fine-tuning large language models (LLM)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss why should you be using Marketing Mix Modeling? We walk through how to create user […]
Read More… from So What? Why should you be using Marketing Mix Modeling?
INBOX INSIGHTS: Contextual Content, Social Media Changes (11/16) :: View in browser 👉 Download Our Free 2023 Marketing Planning Guide » Contextual Content The past couple of weeks we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. This week, I want to try and tie it all together with […]
Read More… from INBOX INSIGHTS, November 16, 2022: Contextual Content, Social Media Changes
Few things guarantee success with AI, but one thing guarantees failure: skipping exploratory data analysis. In this new talk from AI practitioner and TrustInsights.ai Chief Data Scientist Christopher Penn, you’ll learn how to increase the odds of success for any AI project, whether with a vendor or in-house. You’ll learn: What exploratory data analysis is […]
Read More… from Exploratory Data Analysis: The Missing Ingredient for AI at Heapcon 2022
INBOX INSIGHTS: Business Cases for Strategy, Recession Indicators (10/5) :: View in browser 👉 Download Members Only, our new free study on private social media communities » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]
Read More… from INBOX INSIGHTS, October 5, 2022: Business Cases for Strategy, Recession Indicators
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