Select Page

In-Ear Insights: The Trust Insights Podcast

In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, at home, or in the office and still have plenty of time for other shows.

Listen on Google Podcasts

Listen on Apple Podcasts

Listen on Stitcher

Listen on Spotify

Listen on YouTube

Subscribe directly via the RSS feed below:

https://www.trustinsights.ai/podcast

Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Data-Driven Thought Leadership In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring ...
  • {PODCAST} In-Ear Insights: Market Research and Surveying Best Practices In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to ...
  • {PODCAST} In-Ear Insights: The Marketing Mailbag In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? What are best practices ...
  • {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. Listen to the audio here: Download the MP3 audio here. Need help with ...
  • {PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available ...
  • {PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating ...
  • {PODCAST} In-Ear Insights: Nontraditional Data Sources In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. Listen to the audio ...
  • {PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker In this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch the ...
  • {PODCAST} In-Ear Insights: Getting Started With New Social Networks In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most ...
  • {PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. Listen to the audio here: Download the MP3 audio here. Need help with your company’s data ...
  • {PODCAST} In-Ear Insights: Event Equipment and Multimedia In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. Can’t see anything? Watch ...
  • {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past ...
  • {PODCAST} In-Ear Insights: Predictive Analytics for Business In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more. Listen to the audio here: Download the MP3 audio here. Need ...
  • {PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for ...
  • {PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate ...
  • {PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019 In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall ...
  • {PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea ...
  • {PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties ...
  • {PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring ...
  • {PODCAST} In-Ear Insights: Customer Data Protection and Privacy In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as ...

Pin It on Pinterest

Share This