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In-Ear Insights: The Trust Insights Podcast

In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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https://www.trustinsights.ai/podcast

Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
    In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch the ...
  • {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
    In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly identify influencers based on business goals. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio ...
  • {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
    In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown in the episode ...
  • {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
    In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take ...
  • {PODCAST} In-Ear Insights: Essence of Community Management
    In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. Watch ...
  • {PODCAST} In-Ear Insights: SEO and Customer Retention
    In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure ...
  • {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
    In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
    In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy ...
  • {PODCAST} In-Ear Insights: 2020 Year in Review
    In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage of ...
  • {PODCAST} In-Ear Insights: Data-Driven Marketing Tactics
    In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very ...
  • {PODCAST} In-Ear Insights: 2021 Marketing Challenges
    In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis
    In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of ...
  • {PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers
    In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve ...
  • {PODCAST} In-Ear Insights: 2021 Marketing Trends
    In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps
    In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: Being TOO ...
  • {PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats
    In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy in 2021 Watch and ...
  • {PODCAST} In-Ear Insights: Consumer Data Detectives
    In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think ...
  • {PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration
    In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? Watch it ...
  • {PODCAST} In-Ear Insights: Convenience Marketing
    In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
  • {PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance
    In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine ...

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