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In-Ear Insights: The Trust Insights Podcast

In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows.

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https://www.trustinsights.ai/podcast

Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
    In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Need help with your ...
  • {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
    In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what ...
  • {PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift
    In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t see anything? ...
  • {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
    In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Tune ...
  • {PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
    In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than ...
  • {PODCAST} In-Ear Insights: Mitigating Biases in Market Research
    In this episode of In-Ear Insights, Katie and Chris talk about biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of tainted ...
  • {PODCAST} In-Ear Insights: Essential Management Skills
    In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to find out some of the mistakes ...
  • {PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss
    In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, you’ve heard the same questions come up during Q&A over and over again. Why? Because companies aren’t doing a good ...
  • {PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist
    In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for metrics that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune ...
  • {PODCAST} In-Ear Insights: Content Marketing Pet Peeves
    In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when it comes to content marketing?” If only they’d known what this would unlock. Tune in to find out what grinds our gears in ...
  • {PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning
    In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do when you’re behind ...
  • {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
    In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
  • {PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
    In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve ever been curious why Google Analytics does the things it ...
  • {PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy
    In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, MUM, or the multitask unified model. Learn what MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could be a ...
  • {PODCAST} In-Ear Insights: Introduction to Google Search Console
    In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital ...
  • {PODCAST} In-Ear Insights: Marketing Technology QA Processes
    In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube ...
  • {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
    In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, ...
  • {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud
    In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, but it’s ...
  • {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
    In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party data, and ...
  • {PODCAST} In-Ear Insights: Process Change Management
    In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio ...

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