In this case study, our client, AAA Club Alliance (ACA), needed to generate 2,000 member signups using Google Ads within 6 weeks (by the end of 2020) in an already saturated market. We teamed up with media and ad agency B Squared Media to build and launch a campaign in record time to hit the client’s goals; they had branded campaigns already running, which meant B Squared Media and Trust Insights needed to focus on non-branded keyword campaigns.
We had to change the geographic targeting to people who were only in the target area and not expressing interest (due to ACA’s unique geographic restrictions). This created unique circumstances that tasked us with finding hidden opportunities – and quickly.
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