With Google’s pronouncement that it would use its most advanced AI-created language models to improve searchers’ experiences, the ability to use AI for SEO has never been more important.
SEO as we used to do it should be retired. The old way of starting with simple keyword lists and optimizing pages for keywords is effectively dead as of BERT’s launch. Certainly, if that’s all you have, you’ll get some minor benefit (as opposed to publishing a page of complete nonsense), but if any competitor has even the slightest capability in data science and machine learning, they’re going to beat you up and eat your lunch.
To understand what’s necessary, learn the details of the modern AI-powered SEO process with our 10-step framework:
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