In this session from the inaugural ContentTech Summit, Trust Insights cofounder Christopher Penn shows examples of current, practical, leading-edge content marketing applications of machine learning and artificial intelligence.
- Techniques such as text mining and vectorization to create more relevant content at faster speeds
- Key ethics and bias challenges facing marketers in machine learning
- What tools and off-the-shelf software benefits advanced content marketers most
- How to decide whether to buy or build based on your company’s place in the machine learning journey
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