AI and machine learning are everywhere, and marketers are struggling with major questions like “What exactly is AI?” And “How will this impact my work?” In this talk by analytics expert, AI practitioner, and CEO of Trust Insights Katie Robbert, learn what AI is (and isn’t), why you don’t necessarily need to learn how to code, and what to do to future-proof your company and career.
In this session you’ll learn:
- AI for predicting marketing trends and strategy
- AI for understanding messy data like customer feedback
- AI for proving the ROI of your marketing
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