What is natural language processing (NLP)? Why does it matter to content marketers? How should marketers be thinking about using NLP to improve their content marketing results? In this talk by Trust Insights Chief Data Scientist Christopher Penn and MarketMuse co-founder Jeff Coyle, you’ll learn:
- Why natural language processing matters to marketers
- A very, very brief history of NLP
- How natural language processing works on text
- Examples and case studies using NLP and text analytics
- How to get started using NLP
- How to deal with bias in machine learning and artificial intelligence data
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