What does the future hold for B2B analytics and AI? In the wake of massive change to the industry, new regulations in effect, and ever-increasing talent shortages, how will B2B companies adapt?

In this session with Trust Insights co-founder and veteran marketing analytics practitioner, Christopher Penn, you’ll see where analytics is now and what the road ahead looks like.

At the end of this session, you will be able to:

• Understand the ladder of analytics success – and how to judge where you are on the ladder
• Recognize the four areas of analytics you and your company must master to progress and grow
• Identify which areas of data science and machine learning are realistic for you to implement and what’s just smoke and mirrors

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