So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Durable and non-durable trends. We walk through which trends are reliable, how to […]
In a recent conversation in the Spin Sucks Slack group (a sister group of our Analytics for Marketers Slack group, join both of them!), Meredith asked, “any updated best practices on timing to issue press releases, with regards to days of the week? For years, from my agency days, I had understood Tuesday or Wednesday, […]
Read More… from The Best Day and Time to Issue a Wire Service Press Release (2022 Data)
In this week’s episode, Katie and Chris discuss recommendation engines. These seemingly straightforward pieces of technology control enormous aspects of our daily lives, from what we buy to what news we’re exposed to. How should your marketing strategy incorporate recommendation engines, and how do you know when recommendation engines are at work? Tune in to […]
Read More… from {PODCAST} In-Ear Insights: The Power and Danger of Recommendation Engines
INBOX INSIGHTS: The Unaware Audience, Micro-Forecasting, Recommendation Engines (5/18) :: View in browser Register for our free LIVE webinar, Customer Care Through the Customer Journey on May 24 » Finding the Symptoms A few weeks ago I was thinking about the unaware audience. How to help people realize that there was a problem and that […]
This data was originally featured in the January 19, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-19-2022-two-types-of-people-solving-wordle-puzzles/ In this week’s Data Diaries, let’s have a bit of fun. For those who are wondering what these diagrams are you see in people’s social media feeds: They’re from a fun new word game called Wordle. The premise is that you […]
Read More… from A Data-Driven Approach to Solving Wordle Puzzles
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the AI Maturity Model. We walk through the different steps, how to know […]
In case you weren’t aware, we ask a one-question survey each quarter. On that day, we get to hear from you and learn about your world. We get to hear firsthand what’s going on with you. It’s one of my favorite things that we do. This quarter, we’re curious about what kind of training you […]
Read More… from Our Best Resources for Online Training Courses
INBOX INSIGHTS: Transmedia Storytelling, Marketing Channels, AI and Culture (5/11) :: View in browser Register for our free webinar, Customer Care Through the Customer Journey on May 24 » Transmedia Storytelling All too often when working with clients I see the same issue over and over. The marketing strategy is focused on individual digital channels, […]
In this week’s In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation. Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture
This data was originally featured in the January 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-5-2022-disadvantages-of-predictive-analytics-seo-a-b-testing/ In this week’s Data Diaries, we want to know the impact of an SEO change we made. Back in November, we switched out the Yoast SEO plugin with a different plugin, the RankMath plugin. The challenge with this sort of marketing […]
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