Automation is not always the answer

Automation is not always the answer

This article first appeared on Spin Sucks: https://spinsucks.com/marketing/automation-not-always-answer/ One of the hottest topics for marketers is automation through artificial intelligence and machine learning. I’m here to tell you, automation isn’t always the...

In the Headlights : April 17, 2019 Issue

Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left. I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and...
Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

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