So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert and Christopher Penn talk through what stuck with them after a busy stretch of conference travel, starting with […]
Read More… from So What? Reflections on MarketingProfs B2B Forum
AI Disclosures: Did I Write This Post? Last week I wrote about how you don’t know what AI is capable of unless you ask. I got some really positive feedback on that post, which is always nice to receive. I also managed to rile up someone who was convinced my team and I were lying. […]
INBOX INSIGHTS: Looking Ahead to 2027, B2B Marketing Missing Topics (2026-11-04) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Looking ahead to 2027 This week I’m at the MarketingProfs B2B Forum, talking […]
Read More… from INBOX INSIGHTS: Looking Ahead to 2027, B2B Marketing Missing Topics (2026-11-04)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why six enduring marketing problems have slipped out of conference agendas and what their absence means for you. You’ll learn why flashy AI sessions overshadow practical needs such as clean customer records, knowing which campaigns bring buyers, and email delivery. You’ll […]
Read More… from In-Ear Insights: Live From MarketingProfs B2B Forum 2026!
Every conversation about RAFT’s fourth pillar runs into the same unmarked pothole: the word “transparency” is doing two different jobs, and the framework never separates them. Ask a company to be transparent about its AI use, and it might explain how a model reached a decision. Or it might hand over a record of every […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall break down how smart teams use machine learning to decode the affordable luxury […]
Read More… from So What? How to Get Started with AI in the Affordable Luxury Industry
INBOX INSIGHTS: What Parts of You Are Replaceable, EU AI Act Compliance (2026-10-28) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What parts of you are replaceable? Over the weekend I was […]
Read More… from INBOX INSIGHTS: What Parts of You Are Replaceable, EU AI Act Compliance (2026-10-28)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You’ll learn how hidden audiences—people your assumptions tell you don’t exist, like gift-givers—may be quietly trying to buy from you right […]
Read More… from In-Ear Insights: AI Use Cases for the Affordable Luxury Market
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert explores methods to match content marketing with buyer intent. This knowledge will transform your content marketing into a […]
Read More… from So What? Aligning Content Marketing With Buyer Intent
You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because I missed deadlines. Not because my work was sloppy. Because I asked questions. “Why are we doing it this way?” “What happens if this doesn’t work?” “Who actually owns this?” Apparently that was friction. Apparently the preferred move […]
Newsletter
Podcast
