Powering Customer Experience with Predictive Analytics – Evangelism
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...
In-Ear Insights Episode: Instagram Influencer Marketing in 2019
In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we...
Powering Customer Experience with Predictive Analytics – Loyalty
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...
Winning with AI: Drones and IBM Watson Visual Recognition
Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video,...
In-Ear Insights: AI for Digital Marketing Leaders
In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning...
Powering Customer Experience with Predictive Analytics – Ownership
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...
In-Ear Insights: AI and Analytics
In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s...
State of Marketing Q3 2018: Introduction
In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all...
In-Ear Insights Podcast: Why is B2B Marketing So Stale?
At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing stuck in such a rut of whitepaper, webinar, and email?...Free Weekly Newsletter
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