Blog - Trust Insights Marketing Analytics Consulting

Staying relevant in your job

by Katie Robbert | Feb 14, 2020 | learning

I remember when I knew every song on the radio. I was a veritable jukebox and I ruled at trivia. I remember when I would watch music award shows and know every artist that was attending and performing. I was convinced that I would never be that person to say “who is...

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

by cspenn | Feb 12, 2020 | analytics, data analytics, marketing analytics, podcast

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements...

Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review

by Katie Robbert | Feb 10, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 5 Data Science Trends for 2020 via...

Twitter Chat: Data Science 101, Video Edition from Content Marketing World

by cspenn | Feb 7, 2020 | content, content marketing, data science

I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as...

{PODCAST} In-Ear Insights: Human-Centric Data Strategy

by cspenn | Feb 5, 2020 | data protection, marketing, podcast, Uncategorized

In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. Learn how electronic health records and customer data platforms are...

Marketing Analytics, Data Science and Leadership – February 3, 2020 Week In Review

by Katie Robbert | Feb 3, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The BIGLIST of 50 Top B2B Marketing...

When Vital Marketing Analytics Data Goes Missing

by cspenn | Jan 31, 2020 | analytics, data science, marketing, marketing analytics

What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two...

{PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI

by cspenn | Jan 29, 2020 | abm, account-based marketing, artificial intelligence, b2b, machine learning, podcast

In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John...

Marketing Analytics, Data Science and Leadership – January 27, 2020 Week In Review

by Katie Robbert | Jan 27, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 10 B2B Digital Marketing Trends in...

The Death of the Citizen Data Scientist

by cspenn | Jan 24, 2020 | data analytics, data science

For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM...