So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John dissect theoretical AI usage and contrast academic research with practical implementation. You will uncover hidden capabilities […]
A Realistic 90-Day AI Plan This is the last issue in the series. Thank you for sticking with me through the last three pieces. You’ve learned more about the unglamorous side of AI work than most in our field are willing to share. That matters. Quick recap of where we’ve been: Issue 1: The gap isn’t […]
INBOX INSIGHTS: Your Org Chart Blocked Your AI, Vibe Coding Part 1 (2026-08-05) :: View in browser 👉 Read our newest paper on what jobs AI can actually take! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Didn’t Stall. Your Org Chart Blocked You. Let me describe your past year with […]
Read More… from INBOX INSIGHTS: Your Org Chart Blocked Your AI, Vibe Coding Part 1 (2026-08-05)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why a popular claim about artificial intelligence taking over jobs misses the mark. You will discover what AI enablement is, how to break your daily tasks into clear steps that reveal what computers handle. You will learn a testing method that […]
Read More… from In-Ear Insights: AI Enablement and Jobs AI Can Do
In this week’s Data Diaries, we’re continuing our series at looking at AI command line tools to help us get the most out of the data we have, using agentic AI systems like Claude Code or OpenCode. In issue one, we looked at installing package management software such as Homebrew and Chocolatey. In issue two, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the controversial world of AI detectors and their inner workings. You will uncover the hidden rules AI detectors […]
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
INBOX INSIGHTS: Did I Write This Post, Responsible AI Part 4 (2026-07-29) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Disclosures: Did I Write This Post? Last week I wrote about how you don’t know what AI is […]
Read More… from INBOX INSIGHTS: Did I Write This Post, Responsible AI Part 4 (2026-07-29)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the flaws behind AI detection tools and how creators can protect their reputation while using generative writing assistants. You’ll discover why these detection tools misread human writing and how to stop false accusations from damaging your reputation. You’ll learn simple steps […]
Read More… from In-Ear Insights: The Problems With AI Detectors
In this week’s Data Diaries, let’s dig into the actual AI command line tools themselves. Last week, we covered the necessary installation systems to make them work, such as Homebrew and Chocolatey; be sure to review part 1 so you’re setup. Now that we’re ready, let’s start looking at some of the power tools I […]
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