How can AI improve VOC? Part 4: Conclusion
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction:...
{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project...
Marketing Analytics, Data Science and Leadership – July 27, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything you need to know about transfer...
How can AI improve VOC? Part 3: 11 Components of VOC
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction:...
{PODCAST} In-Ear Insights: Evaluating New Technologies
Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for...
Marketing Analytics, Data Science and Leadership – July 20, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Heres whats stopping AI from reaching...
How can AI improve VOC? Part 2: 5 AI Techniques
This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction:...
{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode...
Marketing Analytics, Data Science and Leadership – July 13, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How Data Science Is Revolutionising Our...Free Weekly Newsletter
Subscribe to our free weekly newsletter on data science, analytics, machine learning, and AI for marketing:
In-Ear Insights
Subscribe to our Podcast!
Get Social
Find us on these social media networks:
