Blog - Trust Insights Marketing Data & Analytics Consulting

Don’t Be Fooled. What You Need to Know About Integrations…

by John Wall | Sep 13, 2019 | automation, compliance, digital transformation, marketing, marketing technology

When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

by cspenn | Sep 11, 2019 | conferences, content marketing, events, marketing, podcast, social media, speaking

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...

Marketing Analytics, Data Science and Leadership – September 9, 2019 Week In Review

by Katie Robbert | Sep 9, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Drive More Facebook Organic Traffic...

#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

by cspenn | Sep 6, 2019 | analytics, conferences, events, machine learning, marketing technology

One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by...

{PODCAST} In-Ear Insights: Predictive Analytics for Business

by cspenn | Sep 4, 2019 | conferences, podcast, predictive, predictive analytics

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue...

5 Ways Your AI Projects Fail, Part 5: Deployment-Related AI Failures

by cspenn | Aug 30, 2019 | artificial intelligence, machine learning

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

Pumpkin Spice Data Analytics

by cspenn | Aug 29, 2019 | analytics, data science, fun, visualization

One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice...

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

by cspenn | Aug 26, 2019 | content, content marketing, marketing, media relations, public relations

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got...