Marketing Analytics, Data Science and Leadership – August 19, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Is Facebook listening to you through...
A marketer’s guide to surviving the summer slow down
It happens to all of us from time to time and it’s nothing to be afraid of. The slow down, the lull, the quiet time. Sometimes it’s planned and needed, sometimes it happens out of nowhere. When you know that downtime is about to happen you probably have some other...
{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019
In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...
Marketing Analytics, Data Science and Leadership – August 12, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 7 Digital Marketing Strategies That...
5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...
{PODCAST} In-Ear Insights: Agile Marketing Best Practices
In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...
Marketing Analytics, Data Science and Leadership – August 5, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. A Data Science Leader’s Guide to...
5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...
{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing
In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with...Free Weekly Newsletter
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