Blog - Trust Insights Marketing Data & Analytics Consulting

In-Ear Insights: Data Visualization Tips and Tricks

by cspenn | Feb 20, 2019 | analytics, data science, marketing

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the...

HELLO Conference and Predictive Analytics

by Katie Robbert | Feb 15, 2019 | Uncategorized

CEO Katie Robbert sits down with Brooke Sellas and Carrie Keenan of B Squared Media to talk about the HELLO Conference, predictive analytics, and what their rock star names would be. Do you want to know what driver analysis is and the different ways you can apply the...

In-Ear Insights: What Jobs Will AI Take?

by cspenn | Feb 13, 2019 | artificial intelligence, careers, machine learning

In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media...

Thinking Outside the Box: Google Analytics

by cspenn | Feb 8, 2019 | analytics, google analytics, strategy

One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what...

In-Ear Insights: AI for Marketers

by cspenn | Feb 6, 2019 | artificial intelligence, data science, marketing, podcast

In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up...

How Customer Lifetime Value Helps You Understand the Value of Your Audience

by Katie Robbert | Feb 1, 2019 | analytics, audience

Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a...

Cognitive Marketing at IBM THINK 2019

by cspenn | Jan 31, 2019 | artificial intelligence, conferences, data science, IBM, marketing, marketing technology

IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be...

In-Ear Insights: Public Speaking Tips and Tricks

by cspenn | Jan 30, 2019 | public speaking, speaking

In this episode of In-Ear Insights, Christopher Penn and Katie Robbert discuss the journey to becoming public speakers, public speaking tips and tricks for new speakers, and what speakers do most wrong. Interested in bringing a Trust Insights team member to speak at...

Get to know: Gini Dietrich

by Katie Robbert | Jan 25, 2019 | Uncategorized

You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Advisor Gini Dietrich: Do you...

Marketing Insights Q&A: Top Data Challenges for Marketers

by cspenn | Jan 25, 2019 | analytics, Marketing Insights, predictive analytics

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because...