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{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

by cspenn | Mar 3, 2021 | podcast, SEO

In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own...

Marketing Analytics, Data Science and Leadership – March 1, 2021 Week In Review

by Emilee Joseph | Mar 1, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google May Give Us Ways To Block Our...

So What? Podcast advertising best practices

by Katie Robbert | Feb 26, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast advertising best...

{PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing

by cspenn | Feb 24, 2021 | influencer marketing, marketing, podcast

In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly...

Marketing Analytics, Data Science and Leadership – February 22, 2021 Week In Review

by Emilee Joseph | Feb 22, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Scaling AI: The 4 challenges you’ll...

So What? How do I prep my data for analysis – part 4

by Katie Robbert | Feb 19, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in...

{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media

In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...

Marketing Analytics, Data Science and Leadership – February 15, 2021 Week In Review

by Emilee Joseph | Feb 15, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Automatic Data Analysis Offers Huge...

So What? How do I clean and prep my data for analysis – part 3

by Katie Robbert | Feb 12, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on bringing the data set...

{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok

by cspenn | Feb 10, 2021 | artificial intelligence, ethics, podcast

In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by...