Customer Experience: Listening to the Voice of the Customer with AI
In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding...{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers
In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...
Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel...
Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth
Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and...
{PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good
In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust...
Fun with Forecasting: Cheese of the Week Predictive Analytics
Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...
Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in...
When (and how) to use automation in your marketing via MarketingProfs
Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here:...
{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing
In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen...Free Weekly Newsletter
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