by cspenn | Mar 3, 2021 | podcast, SEO
In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own...
by Emilee Joseph | Mar 1, 2021 | week in review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google May Give Us Ways To Block Our...
by Katie Robbert | Feb 26, 2021 | So What? Live Stream
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast advertising best...
by cspenn | Feb 24, 2021 | influencer marketing, marketing, podcast
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly...
by Emilee Joseph | Feb 22, 2021 | week in review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Scaling AI: The 4 challenges you’ll...
by Katie Robbert | Feb 19, 2021 | So What? Live Stream
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in...
by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...
by Emilee Joseph | Feb 15, 2021 | week in review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Automatic Data Analysis Offers Huge...
by Katie Robbert | Feb 12, 2021 | So What? Live Stream
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on bringing the data set...
by cspenn | Feb 10, 2021 | artificial intelligence, ethics, podcast
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by...