So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to optimize content for AI. You’ll discover how to […]
Read More… from So What? SEO for AI Part 2: How To Optimize Content For AI
This post was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting […]
INBOX INSIGHTS: Data Governance, Managing AI News (2025-03-19) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Data Governance: The Step You Can’t Skip Picture this: Your demand gen team had just finished designing what you thought was the perfect ABM campaign. You’ve spent weeks aligning with sales on […]
Read More… from INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss optimizing your AI content strategy in the age of artificial intelligence. You’ll discover how to make your content appealing to both humans and AI algorithms, ensuring maximum reach and engagement. You will learn to balance data-driven AI optimization with the irreplaceable […]
Read More… from In-Ear Insights: AI Content Strategy Optimization
This data was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are going. First, let’s look at the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to prepare your data for AI so that it […]
This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
INBOX INSIGHTS: Foundations in AI, AI Model Benchmarking (2025-03-12) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]
Read More… from INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of ‘garbage in, garbage out’. […]
Read More… from In-Ear Insights: Data Preparation for Generative AI
This data was originally featured in the February 19th, 2024 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats In this week’s Data Diaries, let’s talk about the ingredients for a good use case. To be clear, a use case isn’t the same as a case study – a […]
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