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Marketing Analytics, Data Science and Leadership – January 18, 2021 Week In Review

by Emilee Joseph | Jan 18, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Best Discord Bots of 2021 via Boost your...

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

by cspenn | Jan 13, 2021 | marketing, marketing operations, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders...

Marketing Analytics, Data Science and Leadership – January 11, 2021 Week In Review

by Emilee Joseph | Jan 11, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Leading computer scientists debate the...

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...

{PODCAST} In-Ear Insights: 2020 Year in Review

by cspenn | Dec 23, 2020 | management, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think...

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics

by cspenn | Dec 22, 2020 | 12 Days of Data, careers, jobs, marketing

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...

12 Days of Data 2020, Day 11: Slack and Discord Servers

by cspenn | Dec 21, 2020 | 12 Days of Data, marketing, social media

12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...

Marketing Analytics, Data Science and Leadership – December 22, 2020 Week In Review

by Emilee Joseph | Dec 21, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Report Shows Data Distillation and...

12 Days of Data 2020, Day 10: SEO Link Decay Statistics

by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO

12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...