This data was originally featured in the August 10, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-10-2022-blog-and-content-idea-generation-trends-and-forecasting/ In this week’s Data Diaries, let’s take on Katie’s opening topic, about blog and content idea generation for marketers (or anyone), and see if we can expand on it in a data-driven approach. One of the most popular and richest repositories […]
Are you kicking off annual planning? Are you re-evaluating your marketing plan? Have you recently changed careers or onboarded a new team? Whatever the case may be, it’s always a good time for a refresher. Here’s how to create a social media marketing strategy. Define your goals and objectives What do you want to achieve […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on AI assisted content marketing. We talk through a head-to-head tool review of AI […]
Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to you, or a psychopath. Kidding! Sort of. Why do we hate change so much? According to the Harvard Business Review, there are 10 solid reasons why. You can read the whole thing here: https://hbr.org/2012/09/ten-reasons-people-resist-chang […]
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INBOX INSIGHTS: Failure Points in Measurement, Meeting Software (9/28) :: View in browser Download Members Only, our new free study on private social media communities » Five Failure Points of a Measurement Strategy A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the […]
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In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
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This data was originally featured in the June 22, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-22-2022-asking-better-interview-questions-recession-or-no-recession/ In this week’s Data Diaries, let’s shed some light on the question all over the news right now. Are the world’s various economies headed for a recession? Certainly, some economies like Ukraine’s are already deep in a recession for obvious reasons […]
There are a lot of strong opinions about why should marketers be using artificial intelligence. There are also a lot of opinions about why they shouldn’t. Let’s start at the top with some general definitions and go from there. What is artificial intelligence? Artificial intelligence is a field of computer science that deals with […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Current Social Media Benchmarks. We walk through what they are, the latest trends, […]
You know what doesn’t exist? Writing prompts for marketers. Hold on, hold on. Before you start telling me I’m wrong, hear me out. If you do a browser search for “writing prompts” or “writing prompt generators” you get plenty – but they are all for writing fiction. If you qualify your search with “for marketing” […]
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