In-Ear Insights Predictive Analytics If You're Data-Poor

In-Ear Insights: Predictive Analytics If You’re Data-Poor

In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]

Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor

INBOX INSIGHTS, February 20, 2024: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3

INBOX INSIGHTS: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3 (2/21) :: View in browser Catch our talks from Social Media Marketing World this week! The Problem with Using Jargon – Part 2 Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your […]

Read More… from INBOX INSIGHTS, February 20, 2024: The Problem with Jargon pt. 2, GA4 Diagnostics pt. 3

Instant Insights The Beginners Generative AI Starter Kit 9

DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 1 OF 4

This data was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic […]

Read More… from DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 1 OF 4

So What header image

So What? Applying the Data-Driven Customer Journey

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]

Read More… from So What? Applying the Data-Driven Customer Journey

Instant Insights The Beginners Generative AI Starter Kit 8

New Tech Doesn’t Solve Old Problems

This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]

Read More… from New Tech Doesn’t Solve Old Problems

INBOX INSIGHTS, February 14, 2024: The Problem with Jargon, GA4 Diagnostics

INBOX INSIGHTS: The Problem with Jargon, GA4 Diagnostics (2/14) :: View in browser 👉 Take our new Generative AI for Marketers course! The Problem with Using Jargon – Part 1 Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in […]

Read More… from INBOX INSIGHTS, February 14, 2024: The Problem with Jargon, GA4 Diagnostics

In-Ear Insights Generative AI Impact on Search Engine Marketing

In-Ear Insights: Generative AI Impact on Search Engine Marketing

In this week’s In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. What will be the generative AI impact on search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Watch the […]

Read More… from In-Ear Insights: Generative AI Impact on Search Engine Marketing

Instant Insights The Beginners Generative AI Starter Kit 7

Fact Checking Data

This data was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA One of the things that is common in any news cycle, but especially during political cycles like elections, is bold claims made with numbers and data. “Restaurant prices […]

Read More… from Fact Checking Data

So What header image

So What? Generative AI and Photoshop

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we look into Generative AI, Photoshop prompts, and the basics of photoshop as a whole. Catch the […]

Read More… from So What? Generative AI and Photoshop

Instant Insights The Beginners Generative AI Starter Kit 5

How To Make Google Analytics 4 Work For You

This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]

Read More… from How To Make Google Analytics 4 Work For You

Pin It on Pinterest

Share This