Blog - Trust Insights Marketing Analytics Consulting

Data Analytics, Business Analytics, and Marketing Analytics

by Katie Robbert | Jan 17, 2020 | data analytics, marketing analytics

A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here:...

{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics

by cspenn | Jan 15, 2020 | analytics, business analytics, data analytics, marketing analytics, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another?...

What is an IBM Champion?

by cspenn | Jan 14, 2020 | IBM

I’m honored to be named by IBM as a 2020 IBM Champion in IBM Data and AI, my third year as an IBM Champion. What is an IBM Champion? IBM Champions are members of the IBM community who are not employees, and who have made substantial contributions towards the...

Marketing Analytics, Data Science and Leadership – January 13, 2020 Week In Review

by Katie Robbert | Jan 13, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Why Organizations Need to Clean...

Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack

by cspenn | Jan 10, 2020 | digital marketing, governance, marketing analytics

One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like...

{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics

by cspenn | Jan 8, 2020 | analytics, dashboards, podcast

In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get...

Our three words for 2020

by Katie Robbert | Jan 3, 2020 | management, marketing, planning

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

by Katie Robbert | Dec 31, 2019 | content marketing, customer experience, podcast, strategy

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...

12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar

by cspenn | Dec 24, 2019 | 12 Days of Data, email, marketing, strategy

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...