INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
In-Ear Insights: Competitive GEO – Generative Engine Optimization FAQ
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of Generative Engine Optimization and how it reshapes modern marketing. You’ll learn why traditional metrics like share of voice and domain authority fail to provide accurate insights within AI models. You’ll discover how to optimize your content strategy […]
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AI Digital Clone Part 1
This data was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 In this week’s Data Diaries, let’s do part 1 in a series on creating a virtual version of you. As we talked about on this week’s podcast episode, creating a virtual version of yourself […]
So What? How to Get Started with Paperclip AI, the AI Agency Software
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the setup and strategy behind Paperclip AI. Exploring this system will guide you to build a virtual workforce […]
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AI Strategy Commonalities
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
In-Ear Insights: What is Paperclip, the Agentic AI System?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolution of autonomous AI agents and the promise of Level 5 systems. You’ll discover the core differences between simple AI tools and complex agent swarms with persistent memory. You’ll learn how to apply the 5P framework to prevent your AI […]
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INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03)
INBOX INSIGHTS: Land Before You Scale, Enterprise AI Part 3 (2026-06-03) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. […]
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B2B Marketing Writing and AI Part 2
This data was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 Last week, we talked at a high level about how B2B writing quality has changed before and after generative AI at a high level. This week, let’s dig deeper into […]
So What? Getting Started Being A Data Prepper
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall explore the essential methodologies and tools for digital self-sufficiency. Discover the specific software […]
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5P Framework by Trust Insights™
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
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