{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...
Marketing Analytics, Data Science and Leadership – May 25, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How machines see: everything you need to...
Overused Pandemic Terms and Phrases
Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here:...
{PODCAST} In-Ear Insights: Transparency in Research and Data
In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...
Marketing Analytics, Data Science and Leadership – May 18, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Intel partners with Penn Medicine to...
Client retention with the experts
In our most recent podcast series, we decided to tackle the topic of customer retention. Given that we’re in the middle of a global pandemic, we wanted to explore how to continue to provide stellar customer service without burning out and how to retain customers when...
{PODCAST} In-Ear Insights: Client Retention with Gini Dietrich
In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author...
Marketing Analytics, Data Science and Leadership – May 11, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Windows 10 Users Are Switching To macOS...
Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...Free Weekly Newsletter
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