Blog - Trust Insights

Deep Dive Episode: Influencer Marketing

by cspenn | Oct 17, 2018 | influencer marketing, marketing, podcast

In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today...

Powering Customer Experience with Predictive Analytics – Awareness

by Katie Robbert | Oct 12, 2018 | customer experience, predictive analytics

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start...

Deep Dive Episode: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

Encouraging Voter Participation: Deep Dive into 2016 Census Data

by cspenn | Oct 8, 2018 | citizenship, data science, government, politics, social good

At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to...

Powering Customer Experience with Predictive Analytics – Planning

by Katie Robbert | Oct 5, 2018 | customer experience, predictive analytics, strategy

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start...

Deep Dive Episode: Tackling Diversity, Sexism, and Technology

by cspenn | Oct 3, 2018 | bias, podcast, social good

In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing, what they...

Powering Customer Experience with Predictive Analytics – Introduction

by Katie Robbert | Sep 28, 2018 | customer experience, predictive analytics, strategy

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start...

Deep Dive Episode: AI and the Future of Content Marketing

by cspenn | Sep 26, 2018 | Uncategorized

In today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and...

Marketing Insights Q&A: How To Do A Social Media Audit

by Katie Robbert | Sep 21, 2018 | Marketing Insights, social media, strategy

How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you...

Do You Trust Your Insights?

by cspenn | Sep 20, 2018 | brand, insights, marketing

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this...