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Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review

<img alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review

by cspenn | Jun 21, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google Search Console Insights is now...

So What? Auditing Google Tag Manager

<img alt="So What? Auditing Google Tag Manager" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" alt="So What? Auditing Google Tag Manager" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

So What? Auditing Google Tag Manager

by Katie Robbert | Jun 18, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on auditing Google Tag...

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

by cspenn | Jun 16, 2021 | google analytics, marketing analytics, marketing technology, podcast

In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads...

Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review

<img alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

Marketing Analytics, Data Science and Leadership – June 14, 2021 Week In Review

by Emilee Joseph | Jun 14, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How AI is spinning the game of Content...

So What? Auditing Google Tag Manager

<img alt="So What? Auditing Google Tag Manager" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" alt="So What? Auditing Google Tag Manager" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

So What? How To Research Efficiently

by Katie Robbert | Jun 11, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to research...

{PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy

{PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy

by cspenn | Jun 9, 2021 | artificial intelligence, machine learning, podcast

In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, MUM, or the multitask unified model. Learn what MUM is, why it should matter to content producers, and how to think about...

Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review

<img alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png" alt="Marketing Analytics, Data Science and Leadership – June 21, 2021 Week In Review" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/Copy-of-Copy-of-Subhead-on-no-more-than-2-lines-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

Marketing Analytics, Data Science and Leadership – June 7, 2021 Week In Review

by Emilee Joseph | Jun 7, 2021 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Do a Competitive Analysis on...

So What? Auditing Google Tag Manager

<img alt="So What? Auditing Google Tag Manager" width="1080" height="675" data-srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" data-src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png" alt="So What? Auditing Google Tag Manager" class="" width="1080" height="675" srcset="https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image.png 1080w, https://www.trustinsights.ai/wp-content/uploads/2021/03/So-What-header-image-480x284.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" />

So What? Determining What’s a Trend

by Katie Robbert | Jun 4, 2021 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on determining a trend. We...

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