PREDICTIVE ANALYTICS AND TREND FORECASTING

{PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]

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INBOX INSIGHTS, August 10, 2022: Blog and Content Idea Generation, Trends and Forecasting

INBOX INSIGHTS: Blog and Content Idea Generation, Trends and Forecasting (8/10) :: View in browser Take our new Google Analytics 4 for Marketers Course » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]

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issues with using analytics as a mirror

Issues with using analytics as a Mirror

This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]

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Cheese of the week 2022

Cheese of the week Predictive Forecast 2022 edition

I cannot believe it’s been two whole years since we gave you a new cheese of the week forecast! Where does the time go? This is the predictive forecast from 2020 (how did we do?) https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/ Want to read more about what we do with predictive analytics? Check out some of our other content here. […]

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pro tips for hiring managers

Pro Tips for Hiring Managers

First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many people to find new positions that allowed them to work remotely and still make a livable wage. Fast forward two-plus years, and people are still re-evaluating their work-life balance, pay grade, […]

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INBOX INSIGHTS, August 3, 2022: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring

INBOX INSIGHTS: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring (8/3) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Happens When Your A/B Test Doesn’t Give You the Answer? This may or may not come as surprise, but I am never satisfied with things if they are static. […]

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{PODCAST} In-Ear Insights: Attitude and Aptitude in Hiring

In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’t have professional experience. The labor market is constrained for “hit the ground running” candidates, but the actual labor pool is much, much larger […]

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