{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics...
So What? Marketing Forecasting with AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on using predictive...
Case Study: Using Influencer Identification Data to Build Audience
One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put...
{PODCAST} In-Ear Insights: Process Change Management
In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! Subscribe To This Show! If...
So What? Attribution Modeling in Google Analytics 4
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how you can create...
{PODCAST} In-Ear Insights: Technology and Change Management
In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps...
Marketing Analytics, Data Science and Leadership – April 19, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. AI Hardware Composer launches on two-year...
So What? Keeping track of your competitors
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on understanding your...
{PODCAST} In-Ear Insights: Change Management and Creating Lasting Change
In week’s episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, we cover a ton of ground on motivating people to make changes for the...Free Weekly Newsletter
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