INBOX INSIGHTS, June 12, 2024: Universal Analytics Data, Processing Unstructured Social data

INBOX INSIGHTS: Universal Analytics Data, Processing Unstructured Social data (6/12) :: View in browser 👉 Catch the replay of our Generative AI for Sales Webinar! Do You Need to Keep Universal Analytics Data? In case you weren’t aware, your access to Universal Analytics (UA) data is being cut on July 1, 2024. To that, your […]

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In-Ear Insights Generative AI and professional development

In-Ear Insights: Generative AI and Professional Development

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris […]

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Generative AI Data

Generative AI Data

This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA In this week’s Data Diaries, a bit of a reminder when it comes to generative AI. Right now, as business folks work on becoming proficient at generative AI, the quality […]

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So What AI Podcast Editing Level Up Your Workflow

So What? AI Podcast Editing: Level Up Your Workflow

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI podcast editing techniques to enhance your workflow […]

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Do Customers Want AI

Do Customers Want AI?

This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE You’ve probably heard people say, “AI will do this, those skills are going to be irrelevant.” Last weekend, I had a conversation with a good friend, and she was telling […]

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INBOX INSIGHTS, June 5, 2024: Root of the Problem, Generative AI Data

INBOX INSIGHTS: Root of the Problem, Generative AI Data (6/5) :: View in browser 👉 Download The Unofficial LinkedIn Algorithm Guide for Marketers! Getting to the Root of the Problem Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being […]

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In-Ear Insights: How to Spot AI Snake Oil Salesmen

In-Ear Insights: How to Spot AI Snake Oil Salesmen

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to spot an AI snake oil salesman, a vital skill in today’s hype-filled environment. Learn the questions to ask that reveal true expertise and understand the hallmarks of genuine AI knowledge. Discover the red flags to watch out for so […]

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DATA IS EVERYWHERE

Data Is Everywhere

This data was originally featured in the May 29th, 2024 newsletter found here: INBOX INSIGHTS, MAY 29, 2024: DO CUSTOMERS WANT AI, DATA IS EVERYWHERE In this week’s Data Diaries, let’s revisit an important reminder that resurfaced during my travels this month. What is data? The Oxford English Dictionary defines it as “facts and statistics […]

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So What header image

So What? Using Generative AI to Build Marketing Plans

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? Christopher Penn, John Wall, and Katie Robbert walk through Google’s document leak & show you how […]

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Measuring ROI in 2024

Measuring ROI in 2024

This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]

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