INBOX INSIGHTS: Fact-Checking AI, Social Media at Conferences (3/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How Do I Know if My AI Information Is Correct? Unless you’re living under a rock, you’ve probably heard a thing or two about all the advances in AI over recent […]
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In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it’s so important. Watch the video […]
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This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy settings, […]
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How do you decide when to hire an agency vs. freelancers? A listener asked us about this topic on the In-Ear Insights Podcast, and we wanted to share our thoughts because it’s an interesting topic with many different answers. Is it a time gap or a skills gap? The reason you bring in any external […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow, so you never miss an episode! In this week’s episode of So What? We focus on the origin story of Trust Insights. We talk through what we’ve learned […]
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Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content and campaigns that resonate? What are the alternative data sources beyond social media? In 2020, I wrote this 4 part series on the Voice […]
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INBOX INSIGHTS: Happy Fifth Birthday, Trust Insights (3/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Five years of Trust Insights – Lessons Learned (Almost) On this day, five years ago, I sat in my quiet house, stared at my laptop and then…nothing. I had no idea what […]
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In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]
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This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlight…risis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcast landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. […]
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What is marketing intelligence? Marketing intelligence is the process of gathering and analyzing data related to customer behavior, market trends, and competitor activity in order to inform your marketing. Think of it as really focused research and data collection. Gathering marketing intelligence is an essential tool for businesses of all sizes. Marketing intelligence is more […]
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