Blog - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Finding Product Market Fit

by cspenn | Apr 1, 2020 | marketing, Marketing Insights, strategy

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit...

The Great Shutdown

by John Wall | Mar 27, 2020 | citizenship, corporate social responsibility, economics, ethics, government, social good

The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and...

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

by cspenn | Mar 25, 2020 | careers, economics, jobs, linkedin, podcast, professional development

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice...

Marketing Analytics, Data Science and Leadership – March 23, 2020 Week In Review

by Katie Robbert | Mar 23, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 5 Steps to Create an Outstanding Marketing...

Business Analytics 101: How To Monitor Business Trends

by cspenn | Mar 20, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...

{PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events

by cspenn | Mar 18, 2020 | data science, machine learning, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you...

How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

by cspenn | Mar 11, 2020 | b2b, data analytics, data science, Marketing Insights, podcast

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer...

Marketing Analytics, Data Science and Leadership – March 9, 2020 Week In Review

by Katie Robbert | Mar 9, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. What is Marketing Automation &...

Plan to do nothing with your marketing

by Katie Robbert | Mar 6, 2020 | planning

What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable...