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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

by cspenn | Oct 21, 2020 | analytics, google analytics, google data studio, google tag manager, organizational theory, podcast

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more...

Marketing Analytics, Data Science and Leadership – October 19, 2020 Week In Review

by Emilee Joseph | Oct 19, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Artificial Intelligence in Email...

So What? Personal Brand MarTech Basics, Part 1

by Katie Robbert | Oct 16, 2020 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on building your personal...

{PODCAST} In-Ear Insights: Convenience Marketing

by cspenn | Oct 14, 2020 | podcast

In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. Subscribe To This Show! If you're not already subscribed...

Marketing Analytics, Data Science and Leadership – October 12, 2020 Week In Review

by Emilee Joseph | Oct 12, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Get to know Your Data Using Exploratory...

So What? Video Marketing and Video SEO

by Katie Robbert | Oct 9, 2020 | So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Video Marketing and...

In The Headlights: October 7, 2020 Issue

by cspenn | Oct 7, 2020 | newsletter

You're reading a past issue of In the Headlights. Want to receive it as soon as it's published? Click here to subscribe. MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See...

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

by cspenn | Oct 7, 2020 | artificial intelligence, machine learning, management, marketing, organizational theory, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company...

Marketing Analytics, Data Science and Leadership – October 5, 2020 Week In Review

by Emilee Joseph | Oct 5, 2020 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Prove Social Media ROI (Includes a...

So What? Core Web Vitals

by Katie Robbert | Oct 2, 2020 | Uncategorized

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in...