Blog - Trust Insights Marketing Data & Analytics Consulting

Marketing Analytics, Data Science and Leadership – October 14, 2019 Week In Review

by Katie Robbert | Oct 14, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Standing Out in Todays Digital Healthcare...

Speakers of MarketingProfs B2B Forum 2019: A Data Dive Into #MPB2B

by cspenn | Oct 11, 2019 | conferences, events, marketing

MarketingProfs B2B Forum, the leading B2B marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to...

Data-Driven A/B testing – part 1

by Katie Robbert | Oct 11, 2019 | google analytics, planning

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list. As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing? What? Why would...

{PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker

by cspenn | Oct 9, 2019 | podcast, social media

In this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube...

Marketing Analytics, Data Science and Leadership – October 7, 2019 Week In Review

by Katie Robbert | Oct 7, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How AI will transform healthcare (and can...

Losealikes

by John Wall | Oct 4, 2019 | machine learning, marketing, predictive analytics

On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke...

{PODCAST} In-Ear Insights: Getting Started With New Social Networks

by cspenn | Oct 2, 2019 | podcast, social media

In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics...

Marketing Analytics, Data Science and Leadership – September 30, 2019 Week In Review

by Katie Robbert | Sep 30, 2019 | week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How Data Analytics Can Drive Innovation...

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

by cspenn | Sep 27, 2019 | analytics, marketing, marketing technology, SEO, social media

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private,...

{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

by cspenn | Sep 25, 2019 | lead generation, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation...