Marketing Analytics, Data Science & Leadership – December 6, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Interskill wins 2nd Training Industry Award for 2021! via @IBM Training Industry prepares the Training Industry […]

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Data-Driven Content Curation

Data originally featured in the October 6, 2021 newsletter found here: In this week’s Data Diaries, let’s solve a content marketing problem. One of the challenges of content marketing is discoverability – the ability for people to discover our content. Certainly, search engines help to solve this problem, but they do so imperfectly. What’s […]

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So What? Last Minute Sales Tips

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on sales tips. We walk through what works for sales and what not to do. […]

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effect change

How do you effect change without authority?

Recently asked our slack community what questions they had about change management. This one stuck out to me as a very common issue: “How do you effect change without authority?” That’s an excellent question with a not so easy answer. Buckle up, this is going to be a long read. I’ll start with – it […]

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INBOX INSIGHTS, December 1, 2021: How to Create a Strategic Plan, 2022 Social Media Strategies

INBOX INSIGHTS: How to Create a Strategic Plan, 2022 Social Media Strategies (12/1) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » How to Create a Strategic Plan I’ve seen a lot of chatter about what strategy is and isn’t recently. Creating a strategic plan doesn’t need complicated. […]

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This data was originally featured in the January 27, 2021 newsletter found here:   In this week’s Rear View Mirror, we want to share one of our secret weapons in data: FRED. FRED stands for the Federal Reserve Economic Database, a massive, easy-to-use data system published by the United States Federal Reserve Bank. FRED contains […]

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