Katie Robbert, Co-Founder and CEO
Katie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis.
Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Ms. Robbert led teams of Microsoft Partner Software Engineers to build industry-leading research software to address and mitigate pharmaceutical abuse.
Ms. Robbert is a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and holds a Master of Science degree in Marketing and Technological Innovation. She is a published researcher in the Pharmacoepidemiology and Drug Safety Journal, and a noted public speaker.
Ms. Robbert is a Women In Analytics Member and Advocate and a Women in AI Leadership – Rising Star in AI finalist in 2022.
Christopher S. Penn, Co-Founder and Chief Data Scientist
Christopher S. Penn is an internationally renowned keynote speaker who energizes audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key trends in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately.
As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2025, eight-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”
Download a full-resolution headshot of Mr. Penn here.
Get to know Christopher S. Penn >
John J. Wall, Partner and Head of Business Development
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. As Partner and Head of Business Development, he is responsible for managing all aspects of sales and customer success.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ann Handley, David Meerman Scott, Debbie Millman, Simon Sinek and Seth Godin. His work has been profiled by Forbes, CBS Evening News, NECN, The Boston Globe, Boston Herald, DM News, and the Associated Press.
John was previously the Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.com. Read more on LinkedIn.
John has lived in every corner of the United States and now resides outside of Boston. Check out his twitter stream to hear what he’s rambling on about and here’s some more personal stuff.
Gini Dietrich, Board Member and Advisor
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
