Trust Insights team members have published numerous works over the years that can help you level up your marketing skills, including these works.

Publications by Christopher Penn

• Almost Timeless: 48 Foundation Principles of Generative AI (2025)
• Leading Innovation: Building a Scalable, Innovative Organization (2018)
• Marketing White Belt: Basics for the Digital Marketer (2014)
• Marketing Red Belt: Connecting With Your Creative Mind (2015)
• Marketing Blue Belt: From Data Zero to Marketing Hero (2016)

Publications by Katie Robbert

• Use cases of large language models in marketing analytics – Journal of Applied Marketing Analytics
• National addictions vigilance intervention and prevention program (NAVIPPRO): a real-time, product-specific, public health surveillance system for monitoring prescription drug abuse.

Publications by John J. Wall

• The Marketing Over Coffee Playbook
• B2B Marketing Confessions